March 9, 2021

Vu Cinema Good TV’s launch is a success: This is what chairman Devita Saraf has to say

Mumbai, June 2020

Vu Televisions launched the Vu Cinema Good TV on Flipkart through the lockdown, and each 32” and 43” variants of the product have been bought out inside 24 hours of their launch*. There has additionally been excessive demand from offline retailers who say shoppers are demanding merchandise from the model due to their 4K impressed options comparable to 40W soundbar and voice-activated distant*. Customers are additionally utilizing TVs for greater than leisure, with productiveness, gaming and even exercises being finished in entrance of enormous screens as small display screen fatigue takes over through the lockdown. Vu Televisions had launched these TVs beginning Rs. 12,999 and reached a wider viewers by supplying to over 10,000 pin codes.

Commenting on the demand for the model’s merchandise, Chairman and CEO of Vu Televisions Devita Saraf mentioned
“The Vu Cinema TV is probably the most top-of-the-line good TV available in the market and customers have given an all-time excessive ranking of 4.7/5 to this product vary. Despite our costs being 8%-10% costlier than different premium TV manufacturers, we had been shocked to see overwhelming gross sales for this product vary. This may be attributed to prospects seeing our merchandise as worth for cash as a consequence of higher high quality and repair together with simple to make use of 4K kind options. We pioneered good TVs in Might 2016 and had been the primary to launch Android TVs in March 2018. Now we have bought over 15 lakh good TVs till now and our Vu Cinema TV is probably the most feature-packed and highest high quality good TV within the nation.”

Vu Televisions has taken an aggressive strategy with product launches in 2020, with 6 profitable merchandise being launched since January in 4K and Good vary. The final two launches had been finished through the lockdown with the digital launch taking place from the Chairman’s house, opening to rave evaluations by tech bloggers and specialists throughout the online. The lockdown has additionally modified the established order for the TV business with shoppers prepared to pay a premium to manufacturers who may give direct client service and sturdiness. The change in client demand has resulted in sure new-age manufacturers taking market share from conventional gamers, with Vu being the fastest-selling TV model on Amazon and Flipkart in June 2020. Vu Televisions has not commented on any upcoming launches as the corporate launches merchandise with out market indication, specializing in innovation as their driver for gross sales.

* – All of the claims and statistics used within the article have been offered by the model.

(This text has not been produced by ET Editorial workforce)