January 24, 2021

Underargument: Lingerie model that ‘blindly’ picks its fashions based mostly on their tales, not their appears to be like – style and tendencies



At this turning level in historical past, we’re seeing a significant change within the style business relating to the illustration of various kinds of individuals on mass media. To additional shift the dynamic of on-line illustration, Maïna Cissé, the founding father of a lingerie model ‘The Underargument’, has provide you with a foolproof technique of casting their fashions which ensures range with out being purposefully so. In 2018, she launched the tactic of ‘anticasting’, with a purpose to discover new fashions for her lingerie web site and the tactic is surprisingly distinctive and, in a way, a blind choice process.

For identity // Against stereotypes collection

For id // In opposition to stereotypes assortment
(
Instagram @theundergarment
)

As a substitute of taking a look at pictures of the fashions in query, Maïna Cissé requests the people who find themselves to submit their tales to the web site, on a theme of her alternative. These themes vary from what fashionable loving relationships entail, standing in opposition to stereotypes, supposed perfection, sexism and in opposition to conformity.

For identity // Against stereotypes collection

For id // In opposition to stereotypes assortment
(
Instagram @theundergarment
)

Maïna Cissé’s focus is to determine particular person id reasonably than focusing totally on shallow ideas such because the measurements of the particular person. Her choice relies on individuals’s very actual experiences and their distinctive character and life tales, with out contemplating how their our bodies look. And as radical as this will sound in an business that income from the stereotypical skinny, white, and sensual portrayal of ladies, Cissé means to focus on, “that you’re greater than only a physique, and your story is efficacious.”

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It is usually necessary to notice that, ‘The Underargument’ doesn’t imply to simply tick containers relating to catering to the range bracket. Their complete model is constructed of the thought of uniqueness and nothing is exempt from that. Maïna Cissé additionally talks concerning the tremendous line between ‘embracing the range pattern’, and really representing actual individuals, with very actual our bodies and necessities. “That killed me,” says Cissé, “as a result of persons are not tendencies and minorities will not be tendencies, and individuals who don’t seem like fashions will not be tendencies.”

Cissé goes on to speak about how she receives nearly 50 submissions per week and has over 40 totally different bra sizes featured in her assortment and that she will probably be working to extend these numbers within the coming yr.

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