May 15, 2021

Two-wheeler exports flip optimistic driving on African, Asian markets

(This story initially appeared in on Dec 12, 2020)

Chennai: Indian two-wheeler exports have turned optimistic, benefiting from the truth that its goal markets — Southeast Asia, Africa and components of Latin America — weren’t as badly impacted by the Covid pandemic as markets in Europe and the US.

Knowledge from the Society of Indian Car Producers (Siam) confirmed that this phase’s exports turned optimistic for the primary time this fiscal in September when it confirmed a rise of 9% (see graphic). October confirmed a rise of 25.6% and in November it was up simply over 27% year-on-year. Indian firms exported 3,31,233 two-wheelers in September; 3,71,013 models in October and three,80,611 models in November 2020.

The selection of creating markets is a giant cause for the optimistic pattern in exports. “Africa, Asia and South America account for round 75% of India’s two-wheeler exports (as of H1FY21) with Africa taking the lion’s share at round 40%. Exports to the US and Europe account for under about 10% of the entire.

Among the many prime 10 export locations, solely Colombia and Mexico rank among the many prime 15 nations most impacted by the pandemic. The opposite key nations — together with Nigeria, Nepal, Bangladesh, Philippines, Kenya, Uganda and Congo — have comparatively decrease numbers of Covid circumstances,” stated Crisil Analysis director Hetal Gandhi. And whereas export volumes have been subdued within the first half of the fiscal, gross sales have elevated in latest months and “Africa, Asia and South America have pushed the rise in demand”, added Gandhi.

Understandably, Indian two-wheeler firms are stressing geographies in a giant means. Take TVS Motor, for which “markets similar to Asia and Africa are doing effectively by way of product acceptance in addition to the growth of the community”. “We’re additionally increasing aggressively in ASEAN, CIS and LatAm areas,” stated an organization spokesperson. Together with geography, the corporate can be pitching for a premium positioning. “We are going to have a look at premiumisation as one of many methods of accelerating our revenue margin within the worldwide market,” the spokesperson stated.

As Indian two-wheeler firms scale up volumes, they’re additionally seeking to set up a worldwide manufacturing footprint. Royal Enfield noticed its worldwide gross sales enhance by 96% in 2019-20. “Now we have lately established an meeting unit in Argentina, the primary outdoors of India, and have plans to arrange two extra in Thailand and Brazil in 12-18 months,” stated an organization spokesperson. “Our purpose is to generate a minimum of 20% of our income from markets outdoors India.”

The 2-wheeler export turnaround comes after a dismal first 5 months when shipments languished. Total, within the first half of this fiscal, two-wheeler export volumes “plunged by round 38% on-year, in worth phrases exports declined by 35% on-year,” stated Gandhi.