February 26, 2021

Toyota Kirloskar Motor set to enter compact SUV phase this festive season

Toyota Kirloskar Motor (TKM) plans to launch its compact SUV, primarily based on Maruti Suzuki‘s Vitara Brezza, within the upcoming festive season, in line with a senior firm official. In March 2018, Toyota Motor Corp and Suzuki Motor Corp (SMC) had concluded a fundamental settlement for supplying hybrid and different automobiles to one another within the Indian market. As a part of the association, TKM already sources Baleno from MSI and sells it as Glanza after making sure modifications within the design and options.

The automaker is now prepared to usher in the second product below this association throughout the early a part of the upcoming festive season. “India loves the sub-four meter compact SUV class. And this phase alone is now 10-11 per cent of the overall passenger automobile gross sales,” TKM Senior Vice President gross sales and advertising and marketing Naveen Soni advised. Actually, compact SUV is the one phase which has proven progress within the final yr, he added.

“So now we have been evaluating this phase for a very long time and now the time has come that we’re asserting that this festive season we may have our personal compact SUV available in the market,” Soni famous. He mentioned SUV gross sales have been rising within the nation and in that too gross sales of the entry stage or sub 4 meter SUVs have been witnessing a gradual progress within the home market. It could be because of street circumstances or different elements, however the truth stays that the compact SUV phase has been rising, Soni mentioned.

“New merchandise carry pleasure into the market. Regardless of the market circumstances, new merchandise have helped the market to develop for various producers. For us it is necessary, as a result of we weren’t current on this rising phase,” Soni mentioned. He expressed hope that by the point the product is launched issues could develop into higher by way of COVID-19 state of affairs within the nation. TKM has already offered over 25,000 Glanza models within the final one yr and its share in TKM total gross sales has been growing.

Soni famous that round 40-50 per cent Glanza clients have been first time consumers for a Toyota product and that he anticipated an identical type of response for the upcoming mannequin as properly. He mentioned the corporate was taking a look at an increasing number of differentiation by way of appear and feel of the upcoming mannequin as in contrast with Vitara Brezza. “We need to give Toyota expertise to our clients,” he added.