August 5, 2020

TikTok: Sensor Tower says installs of prime TikTok options grew 155% following ban in India



BENGALURU: Because the authorities banned TikTok together with 58 different Chinese language apps final month, various video-sharing apps Roposo, Zili, and Dubsmash, collectively noticed first-time installs develop 155 % within the three weeks, in comparison with the identical interval earlier than its ban, in accordance with Sensor Tower Retailer Intelligence estimates.

Sensor Tower mentioned India was TikTok’s largest market previous to its removing there, producing 164.5 million downloads within the first half of 2020 throughout the App Retailer and Google Play. This determine represents 26.four % of worldwide installs of the app throughout that interval, which incorporates Douyin for iOS in China however exclude installs from third-party Android marketplaces.

Because the ban, Roposo, Zili, and Dubsmash have collectively generated 21.eight million downloads in India, reaching 13 % of TikTok’s installs within the nation for the primary half of 2020, the app intelligence agency mentioned.

Roposo leads with roughly 71 million all-time installs, adopted by Zili with about 51 million and Dubsmash with 30.four million.

Roposo is owned by InMobi, Zili is developed by Chinese language writer Xiaomi, and Dubsmash relies in New York.

“Newcomers LitLot, Moj, Josh, and MX TakaTak launched across the ban’s announcement. They joined present social video-sharing apps equivalent to Trell and Chingari in advertising themselves as “made in India,” hoping to enchantment to TikTok’s huge viewers within the nation as home merchandise,” Sensor Tower acknowledged.

Smaller apps additionally noticed important progress after the ban was introduced, equivalent to Chinese language Web firm-owned Kuaishou Snack Video, the report acknowledged. Between June 29 and July 19, it generated about 10 million downloads, which was about 59 instances the 172,000 it noticed between June eight and June 28.

“As ByteDance works to treatment its embattled place, a window of alternative has opened for opponents,” Sensor Tower acknowledged. “Time will inform which of those new contenders will take the largest piece of the pie, or if TikTok will proceed to dominate within the second half of 2020 regardless of dropping entry to its largest supply of recent customers in India.”