March 8, 2021

Tata Safari worth: With the brand new Safari, Tata is driving again to the 90s – to safe its future within the 21st century

The wanderlust technology’s most well-liked set of wheels within the early years of liberalization, the Safari is making a daring comeback in a classy, modern avatar – as the most costly passenger car thus far to sport the Tata badge.

Safari’s revival marks the rollout of a broad-spectrum product technique constructed round SUVs that Tata believes will assist it reclaim misplaced market share in one of many world’s quickest increasing auto markets.

“We’ll be certain that our portfolio is deliberate in a way that it offers seamless continuity for a buyer who first buys (an entry-level) automobile in our portfolio to improve to in order that his entire life he could be within the model of Tatas. SUV is the fastest-growing phase and this 12 months we could have an choice at each ends of the spectrum,” stated Shailesh Chandra, president of the passenger autos enterprise at


Choices galore

The Safari SUV will begin at an ex-showroom worth of Rs 14.69 lakh, and the range-topping variant will value Rs 21.45 lakh, ex-showroom Delhi. This shall be adopted by an entry SUV codenamed HBX on the inexpensive finish of the market aimed on the hatchback and sedan patrons, widening its portfolio to handle completely different ends of the markets.

Whilst the provision facet challenges proceed, the corporate assures that in case of upper demand, Tata Motors has made sufficient provisioning on capability. It has requested distributors to organize for a 2,000-unit-a-month manufacturing plan, which can double the Omega platform volumes to 4,000 models – i.e. together with the two,000 models of Harrier.

Declining to share reserving numbers, Chandra stated the preliminary traction “exceeded the corporate’s expectation.”

Enticing design and high-safety quotient in Tata automobiles has allowed the corporate to outpace the market, claimed the corporate.

On the mend

The passenger car market share of Tata Motors improved from 5% in FY-20 to eight% in FY-21 up to now, its highest in recent times. The corporate is planning to double its manufacturing in FY-22 over FY-21, ET reported final week, with newer fashions, it goals to interrupt into double-digit market share subsequent fiscal.

Whereas the corporate is actively in search of companions for its passenger autos enterprise, it’s going to proceed to put money into future merchandise to handle the “white areas” or gaps in its product vary, Chandra stated.

“There shall be no watch for a companion. A companion is just going to be a drive multiplier, however our quick focus is on how we’re capable of develop sooner than the market,” he stated. “We’ll maintain investing in guaranteeing that our portfolio is refreshed quick on the proper frequency and periodicity that it’s wanted.”

The revival toolkit

Thus far, it has dealt with the competitors properly, with Altroz, Nexon and Harrier carving a distinct segment for themselves within the fiercely fought premium hatchback, compact and mid-size SUV segments, respectively. There’s a seven-seater providing anticipated from Hyundai and Jeep within the coming years; Chandra is, nevertheless, assured of the model’s acceptability on the prime finish of the market.

The corporate claims 60% of potential patrons have Tata Motors among the many prime two within the consideration set. Chandra stated that the model has the required fairness even within the larger worth ranges, which could be seen by rising Harrier numbers.

“Prospects have appreciated the options and superior drivability of the Harrier and due to this fact it reveals that the Tata model is able to stretching itself to that (worth) degree and has been revered in that class. And Safari is simply within the adjoining phase to Harrier,” stated Chandra.

“As buying energy will increase and car financing turns into simpler, individuals are going for dearer automobiles and we’re well-positioned there additionally,” he stated.