For the calendar 12 months 2020, Jaguar Land Rover retail gross sales had been 425,974 automobiles, down 23.6 per cent on 2019, reflecting the business impression of COVID-19 notably within the first half of the 12 months when vegetation had been shut down for greater than two months.
Nonetheless, the corporate mentioned it has since seen gross sales improve quarter-on-quarter by over 53 per cent within the quarter ended September 30, 2020, adopted by the 13.1 per cent improve in the newest quarter.
“2020 was a 12 months of two halves and, though COVID-19 continues to considerably impression the worldwide auto business, we’re delighted to finish the 12 months with a second consecutive quarter of gross sales restoration,” mentioned Felix Brautigam, Jaguar Land Rover Chief Industrial Officer (CCO).
“Our efficiency in China, the area least impacted by COVID-19 in the newest quarter, has been notably encouraging with our gross sales there rising on each a year-on-year and quarter-on-quarter foundation. Different markets are additionally exhibiting sturdy indicators of restoration, regardless of second COVID-19 waves throughout the globe,” he mentioned.
Retail gross sales for the quarter ending December 31, 2020 had been 128,469 automobiles, 13.1 per cent greater than the 113,569 automobiles bought within the previous quarter, however down 9 per cent on the identical interval final 12 months.
The corporate mentioned China gross sales had been notably encouraging as they had been up 20.2 per cent on the prior quarter and 19.1 per cent year-on-year.
Gross sales in different areas, nevertheless, haven’t but recovered to pre-COVID-19 ranges with gross sales for the quarter decrease than a 12 months in the past in North America (-17.2 per cent), abroad (-20.zero per cent), Europe (-16.three per cent) and the UK (-8.9 per cent). However when it comes to a quarterly comparability, gross sales had been up on the prior quarter in North America (+31.7 per cent), Abroad (+26.6 per cent) and Europe (+20.5 per cent).
The corporate CCO additionally famous that the posh carmaker, the UK’s largest automotive producer, stays well-placed to maintain its retailers open for enterprise with on-line gross sales options, even when doorways stay closed via lockdowns.
“A web-based ordering system in lots of markets allows individuals to order their car digitally from dwelling. Mixed with protected, sanitised click on and gather supply choices, this provides Jaguar and Land Rover clients final comfort and adaptability,” he mentioned.
JLR mentioned the gross sales ramp-up of its new Land Rover Defender noticed retails rising to 16,286 automobiles within the October to December quarter, up 66 per cent on the previous quarter with gross sales of the shorter wheelbase Defender 90 having began.
For Jaguar, retail gross sales of the multi award-winning all-electric I-PACE had been up 69.three per cent year-on-year with 7,807 bought within the quarter, as demand for electrical automobiles continues to develop.
In response to strengthening world demand, Jaguar Land Rover mentioned it has continued to roll out its new vary of 21 Mannequin 12 months automobiles, incorporating the very newest applied sciences.
The corporate says it stays dedicated to its electrification technique and has a rising portfolio of electrified Jaguar and Land Rover automobiles, embracing totally electrical, plug-in hybrid (PHEV) and gentle hybrid (MHEV) automobiles, in addition to persevering with to supply the most recent diesel and petrol engines, giving its clients much more alternative.
Following the numerous enlargement over the 12 months, electrified choices now lengthen to 12 fashions throughout the Jaguar and Land Rover portfolios, with PHEV obtainable on eight car strains and MHEV on 11, in addition to the all-electric Jaguar IPACE.
With gross sales of recent electrified automobiles together with the Land Rover Discovery Sport and the Vary Rover Evoque PHEVs ramping up via the October to December quarter final 12 months, a complete of 53 per cent of the corporate’s retail gross sales for the three-month interval had been electrified.
This included 6.1 per cent all-electric, 5.5 per cent PHEV and 41.four per cent MHEV. This brings the share of electrification to 43.three per cent of the corporate’s gross sales for 2020, with that determine poised for additional progress in 2021 and past.
“In right this moment’s altering surroundings we’re notably proud to now provide an electrified model of each Land Rover together with numerous class-leading Plug-in Hybrids. Along with the fully renewed Discovery and Velar it will help gross sales within the difficult market surroundings,” mentioned Felix Brautigam.
“At Jaguar, the brand new F-PACE, E-PACE and XF, with considerably enhanced exteriors, fantastically crafted, totally linked interiors, and environment friendly new powertrains, have been very properly obtained by clients and the media alike. 2021 is a really particular 12 months for Jaguar: the legendary Jaguar E-type celebrates its diamond anniversary,” he added.
In 2020, the highest three best-selling Land Rover automobiles had been: Vary Rover Evoque, the premium compact SUV; Vary Rover Sport, the posh efficiency SUV; and Land Rover Discovery Sport, the premium compact SUV.
The highest three retailing Jaguar automobiles had been: Jaguar F-PACE efficiency SUV; the E-PACE, Jaguar’s first sporty compact crossover; and Jaguar XE sports activities saloon. In 2020, the highest three areas for Land Rover had been North America, China and the UK. For Jaguar, they had been the UK, China and Europe.