March 2, 2021

Sula Vineyards to money on Singapore’s new love for residence wining and eating amid Covid-19 outbreak



Indian winemaker Sula Vineyards has added Singapore its export portfolio to capitalise on the South-East Asian nation’s rising affinity in direction of wine, rising off-premise consumption and rise in residence entertaining resulting from Covid-19 outbreak. The Nashik-based vineyard, which holds 60% of the market share in India, enters Singapore in collaboration with meals distribution agency and largest importer of Indian manufacturers Sonnamera.

Rajeev Samant, founding father of Sula Vineyards, mentioned, “Singapore is a thriving wine hub. The Singaporean client now has the selection of experiencing our wines in these troublesome instances whereas staying protected.”

In accordance with GlobalData, Singapore’s wine market is predicted to develop at a fee of 5.1% CAGR from 2016-2021, reaching a market worth of $1.four billion by 2021.

Singapore’s wine lovers will get to style Sula’s well-liked portfolio of wines equivalent to Cabernet Shiraz, Sauvignon Blanc, Dindori Reserve Shiraz, and Riesling. The wines shall be distributed by way of Sonnamera which additionally represents manufacturers equivalent to Tata, MTR, Daawat Rice, Saffolla and Haldiram within the South-East Asian nation.

The distribution agency will goal ecommerce platforms, main Indian eating places and fashionable retail like NTUC Fairprice and Singapore’s on-line grocery store Redmart to promote Sula’s wines.

“Over the previous few months with the onset of Covid-19, off-premise consumption of wine has pushed fast progress within the class. We count on this pattern to proceed to be robust for a number of months as extra meals are cooked at residence and residential entertaining takes priority over eating out,” mentioned Abhay Sharma, founding father of Sonnamera.

Sula’s wines are exported to 30 international locations together with prime markets equivalent to Italy, France and Spain. Pre-pandemic, Australia was the final nation to be added to its export portfolio.