February 28, 2021

Sports activities advertising agency Twenty First Century Media hires Basant Dhawan as CEO



MUMBAI: Twenty First Century Media (TCM), a full service sports activities advertising and administration firm, has appointed Basant Dhawan as its chief government officer.

Dhawan, who lately stop as CEO of English information channels at Community18, might be liable for main all the prevailing enterprise verticals of TCM – sports activities consultancy, home league rights, in-stadia rights, athlete illustration, sponsorship administration, and occasion operations.

Moreover, he might be growing and implementing sports activities content material methods and drive new enterprise traces for TCM throughout home and worldwide markets.

“As an organization with experience in offering holistic options to sports activities advertising and administration, Basant’s deep data as a frontrunner in working broadcast enterprise ,creating and managing Sports activities IPs with wealthy expertise throughout capabilities will assist us to additional scale up and diversify our companies,” mentioned Lokesh Sharma, MD, TCM.

The sports activities advertising agency holds unique floor rights throughout numerous cricket stadia in India and globally. Outdoors India, TCM holds the unique naming, sponsorship and in-stadia rights throughout New Zealand Cricket, Cricket West Indies, and Asia Cup tournaments (Asian Cricket Council). TCM additionally has on-ground partnerships with cricket boards of South Africa, Bangladesh, England and Australia.

“I’m excited to be again within the sports activities business,” mentioned Dhawan, who served at Star Sports activities as SVP and head of Rising Sports activities previous to his stint at Community18. “I look ahead to contributing in the direction of TCM’s imaginative and prescient of creating itself as a frontrunner within the sports activities advertising and administration in India and internationally.”

TCM has been within the sports activities enterprise for shut to a few a long time. It has been working with proper holders and types to leverage sports activities for driving enterprise and advertising wants.

Dhawan, an alumnus of IIM Calcutta, comes with over 20 years of expertise with management roles throughout Media & Leisure, Telecom, and Auto.

At Star Sports activities, he was a part of the staff that delivered the brand new home leagues together with Professional Kabaddi, Indian Tremendous League and Premier Badminton league.

Previous to that, he was with Vodafone India, the place he managed its model sponsorship of the IPL and created activation IPs like Vodafone Superfan and the Zoo Zoos IPL campaigns. He headed the Media operate as Basic Supervisor.