For the reason that begin of the COVID-19 pandemic Sonu Sood’s objective has been to assist these in want within the remotest corners of the nation, whereas Spice Cash’s intention has been to strengthen the nation’s rural financial system by digital empowerment and monetary inclusion. Sood and Spice Cash will work in the direction of creating an entrepreneurial mindset in cities and villages. As a part of the affiliation, the actor will personal fairness stake within the firm and has been appointed as a Non-Govt Advisory Board Member.
Spice Cash will ideate with Sood to design new initiatives and merchandise that may bridge the divide between rural and concrete India. The corporate may also allow choose current applications developed by the actor throughout the lockdown, to be made obtainable on the corporate’s platform.
Sood will work with Spice Cash entrepreneurs to develop an urge for food for digital product choices thus, accelerating their digital journey by expertise adoption. He may also the corporate’s first model ambassador.
In a press release, Dilip Modi, founder, Spice Cash mentioned, “We are going to allow Indians to harness the facility of expertise in incomes an impartial livelihood with out having to go away their houses and households.”
“I imagine that collectively, we’ll chart the longer term for an Aatmanirbhar Bharat. By way of my experiences over the previous couple of months, I’ve gained a perspective on the wants and struggles of the folks in cities and villages of India. My imaginative and prescient is to make my countrymen, socio-economically impartial and self-reliant utilizing expertise,” mentioned Sonu Sood, in a press release.
For the reason that starting of its operations in 2015, Spice Cash has been specializing in monetary inclusion with practically 90% of its digital entrepreneurs being in semi-urban and rural India. The corporate’s endeavor has been to bridge the hole between the served and the under-served, offering digital and monetary companies to clients at their doorstep. Spice Cash has been progressing at a speedy tempo, in the direction of masking 18,000+ pin codes, 700+ districts and 5000+ blocks in India.