April 19, 2021

Smartphone market down simply 4% in 2020 on increased demand in second half of the 12 months

New Delhi: India’s smartphone market declined a meagre 4% to cross 150 million unit shipments within the 12 months 2020, lifted by excessive shopper demand within the second half of the 12 months which alone accounted for 100 million shipments for the primary time ever, based on Counterpoint Analysis.

Xiaomi recaptured the primary spot with 26% share within the October-December quarter, adopted by Samsung’s 20%, Vivo’s 15%, Realme’s 11% and Oppo’s 10% share.

“The Indian smartphone market maintained its momentum in This autumn 2020 after a record-breaking third quarter. As Diwali was in mid-November this 12 months, we witnessed excessive shipments throughout October as nicely,” stated Prachir Singh, senior analysis analyst.

“Going ahead, we imagine that this demand will develop additional as extra folks transition from function telephones to smartphones and feature-rich gadgets, diffusing in direction of cheaper price tiers,” he added.

Though the highest 5 manufacturers remained resilient, others together with Apple, OnePlus, Poco, Transsion group (Itel, Infinix and Tecno) and Micromax recorded their finest ever quarters.

The general handset market fell 9% on-year because of the 20% decline within the function telephone phase, which was worst hit by the lockdown, Counterpoint stated. Itel grew 26% YoY within the function telephone phase and have become the market chief in 2020.

Xiaomi ramped-up manufacturing by way of partnerships with extra EMS (Digital Manufacturing Service) gamers. “In 2021, the model will proceed to concentrate on the mid in addition to premium phase to realize mindshare, apart from growing the tempo of offline enlargement,” Counterpoint stated.

“Total, 2020 has been an incredible 12 months for Samsung because it recaptured the second spot within the Indian market. This was the primary time when it went aggressive on on-line channels and constructed its portfolio throughout numerous value bands. The model grew 1.5x YoY in CY 2020 on on-line channel shipments,” it stated.

“The anti-China sentiments largely subsided by the tip of the 12 months with Chinese language manufacturers holding 75% market share in 2020,” stated Shilpi Jain, analysis analyst at Counterpoint.

“Throughout the 12 months, we noticed progressive channel methods from main manufacturers attributable to modified shopper conduct within the wake of COVID-19. Offline-centric manufacturers reminiscent of Samsung, vivo and OPPO elevated their on-line presence.”

Youngest model Realme grew 22% in 2020 and crossed the 20 million items mark for the primary time attributable to continued concentrate on the funds phase. Going ahead, it can concentrate on growing its offline attain to cater to the demand from Tier three and Tier Four cities, and increasing into the CIoT (Shopper IoT) phase as nicely.

Poco crossed 2.5 million smartphone items for the primary time in This autumn 2020. Transsion Group manufacturers (Itel, Infinix and Tecno) stored the momentum in This autumn 2020 as nicely, registering their highest-ever shipments in a single quarter at over 9 million items.

Apple captured the sixth spot in This autumn 2020 with 171% YoY development in This autumn and 93% YoY development in 2020. The launch of the iPhone 12, aggressive gives on the iPhone SE 2020 and iPhone 11, and on-line enlargement drove this development. For the primary time, the model crossed 1.5 million shipments in a single quarter.

OnePlus skilled 200% YoY development in This autumn 2020 and crossed three million shipments in a 12 months for the primary time.

Indian model Micromax, which re-entered the market in This autumn has reached its highest market share in six quarters.

In 2020, 5G smartphone shipments crossed Four million items in India, pushed by OnePlus, the one model with a 100% 5G portfolio, and Apple, which launched the iPhone 12 collection

“Going ahead, 5G smartphone shipments are anticipated to extend by greater than 9 instances to succeed in 38 million items in 2021,” Counterpoint stated.