April 30, 2021

Small SUVs see highest worth hikes in Three years

(This story initially appeared in on Mar 29, 2021)

The robust demand for small sports activities utility automobiles (SUVs) has led to the sharpest worth will increase within the final three years on this section. Information compiled by JATO, a world provider of automotive enterprise intelligence since March 2018, confirmed compact SUVs, the most well liked section at current, have seen the very best worth improve of practically 11%. Hatchbacks are up simply over 4%, MPVs over 9%, premium hatchbacks 3.5%, premium sedans over 8% and the bigger (greater than 4 metre) SUVs have seen over 9% worth hikes.

The hikes embrace each regulatory prices in addition to uncooked materials worth rises, mentioned automotive entrepreneurs. “What we’re witnessing is that the pricing energy for OEMs differs throughout segments. Sedans are a traditional instance. The section has declined and worth notion for SUVs, MPVs has improved, permitting OEMs to implement harder worth will increase,” mentioned Ravi Bhatia, nation head, JATO.

The demand pull from clients for SUVs, small and large, has resulted in automakers launching extra fashions on this area. The gross sales of SUVs have overshadowed the expansion in sedans and compact vehicles.


Agreed Ashish Modani, VP, ICRA: “The compact SUV section is the very best performing section and the ready interval on this section gives flexibility to OEMs to take a worth hike.” The section’s means to soak up worth hike can be depending on its ticket worth. “All the value shouldn’t be utterly handed on at one go for smaller automobiles as a result of the power of an Alto to soak up, say a Rs 5,000 hike, is lower than the power of a Vitara Brezza to soak up a Rs 7,000 hike,” he added.

Automotive sellers mentioned pricing selections are all the time demand and provide pushed. Nikunj Sanghi, MD, JS4 Wheel Motor, mentioned: “Generally greatest promoting fashions cross subsidise their stablemates. Generally outdated warhorses — fashions which were market leaders for a few years — bear the brunt of the larger worth hikes.”

The JATO information reveals the highest bestsellers with the very best markups since March 2020 have been the brand new variant of Vary Rover (45%), BMW X5 (38%), new technology Thar (35%), new technology Hyundai i20 (19%) and facelifted model of Skoda Very good, new variant of BMW X3 and Audi A7 — within the 18-18.6% vary.