This would be the first time in Royal Enfield’s fashionable historical past that bikes shall be assembled and produced outdoors the corporate’s manufacturing amenities in Chennai, India, the corporate stated in a press release.
The native meeting unit in Argentina shall be based mostly at Grupo Simpa’s facility situated in Campana, Buenos Aires.
Commenting on the event, Royal Enfield CEO Vinod Okay Dasari stated: “Royal Enfield has been working steadily to develop and develop the middleweight motorcycling section globally and in addition to extend our footprint in vital world markets.”
The corporate has grown its worldwide presence considerably and now has a large retail presence throughout 60 nations, he added.
“With a strategic view to cater to rising demand and to realize important market benefit, now we have been pursuing our plans to arrange native meeting models throughout particular markets within the Asia Pacific area and throughout South America. Within the first of those, we’re very pleased to announce the primary CKD (Utterly Knocked Down) meeting plant in Argentina,” Dasari stated.
Argentina, which is among the many largest mid-size bike markets in Latin America, and different South American nations have been an vital marketplace for Royal Enfield.
“Ever since we commenced gross sales since 2018 in Argentina, now we have obtained a convincing response to our bikes from customers. The native terrain and topography create the right canvas for driving our bikes, particularly the Himalayan. The preliminary success of the 650 Twin bikes has additionally been very encouraging,” he stated.
Dasari stated Royal Enfield is deeply dedicated to specializing in changing into part of the material of the nation’s wealthy motorcycling tradition.
“Our determination to start out assembling our bikes in Argentina is testomony to our long run dedication and growing confidence out there,” he added.
Royal Enfield had arrange retail operations in Argentina in March 2018, with its first retailer in Vicente Lopez, Buenos Aires.
Since then, it has expanded its retail community and at present has 5 unique shops in Argentina. General, Royal Enfield has 31 unique shops and 40 different retail touchpoints in all Latin American nations.