This comes at a time when customers might shift extra in direction of on-line purchases resulting from concern of Covid-19.
Corporations like Samsung have additionally partnered with Benow to take its cell phone and electronics retailers on-line, whereas Xiaomi and Vivo too have rolled out initiatives to increase their offline shops to on-line.
The brand new platform doesn’t require any capital expenditure by Panasonic’s retail companions and helps them present a contactless buy expertise to its customers. The corporate has plans to increase this to all its distribution companions reminiscent of multiband shops, nationwide and regional shops and sub-dealer within the subsequent few months.
Panasonic India group head (commerce advertising and marketing) Jialal Koundal stated the pandemic has not solely impacted shopper behaviour but in addition redefined how companies function.
“Additional strengthening our distribution technique and buyer centricity, the affiliation with Benow not solely permits our offline retail companions to come back on-line but in addition ensures that our customers can browse, choose, order, pay and obtain their favorite Panasonic merchandise from the security and luxury of their houses,” he stated.
The corporate stated it’s enterprise coaching to assist retailers come on-line.