May 12, 2021

My11Circle picks up title sponsorship of Lanka Premier League

MUMBAI: My11Circle, the Indian fantasy sports activities platform, has come on board as title sponsor of the inaugural version of the Lanka Premier League (LPL).

Scheduled to kick-off on November 26; the 15-day league will see 5 franchisees taking part in a complete of 23 matches on the Mahinda Rajapaksa Worldwide Cricket Stadium (MRIC) in Hambantota.

“We welcome My11Circle on board as title sponsor for the Lanka Premier League 2020. Their willingness to change into the title sponsor of the league is a good testomony to the model LPL,” mentioned Ravin Wickramaratne, VP, Sri Lanka Cricket and event director of LPL.

The league will see participation from international cricketing stars, together with Chris Gayle, Shahid Afridi, Shoaib Malik, Lasith Malinga, Angelo Mathews, Irfan Pathan and others.

“Our fantasy sports activities platform, My11Circle is already a well-liked vacation spot for fantasy cricket in India, generally known as the platform the place you ‘Play with Champions’. As a part of Video games24x7’s steady efforts to increase superior recreation taking part in experiences to extra cricket fanatics, we’re delighted to associate with LPL,” mentioned Avik Das Kanungo, Director – Model and Advertising and marketing Technique, Video games24x7.

He added that LPL has the potential to change into one of many world’s best sports activities properties. “Our major goal is to succeed in out to extra cricket followers throughout areas and borders and talk our distinctive proposition to them by means of this partnership.”

Launched in 2019, My11Circle has catapulted amongst the highest fantasy sports activities platforms within the nation. It permits a participant to make a group and play immediately with legendary cricketers.

Former Indian cricket group captain and BCCI President Sourav Ganguly is the model ambassador of My11Circle.

“We at IPG are dedicated to constructing a world-class league with LPL. With our affiliation with My11Circle, we can take the league to thousands and thousands of followers each on and off the platform,” mentioned Sanjay Raina, COO of LPL.

“Fantasy sports activities is changing into the spine of dwell sports activities sponsorship, and this collaboration with My11Circle exhibits that sports activities sponsorship is getting stronger in Covid period,” mentioned Sangeet Shirodkar, director, LPL. “I’m fairly assured that with this partnership, LPL has the potential to change into the second greatest sports activities league in South Asia.”