May 15, 2021

MSMEs: Speaking for outcomes: PowerPoint presentation revisited



By Ram Kumarr Seshu and Anand Chhabra

Within the technique of ‘getting desired outcomes’, MSMEs usually have to look at the communication operate in depth. The principle goal of communication is to share ideas, concepts, knowledge, info with the viewers (comprising of 1, a number of or many) to attain sure goals. That’s the reason communication performs a very powerful role-at work and in private lives-in constructing groups for manufacturing, gross sales, at residence and in society.

In a communication, we’ve two units of cues: verbal and non-verbal. A PowerPoint presentation makes use of each non-verbal and verbal cues. The PowerPoint offers MSMEs the construction and verbal presentation a possibility to share your thought course of that has gone into the knowledge, knowledge, doc or thesis. Right here you emphasize a degree, clarify a nuance or point out relative significance of one other. To that extent a PowerPoint introduced through web (Skype) wouldn’t be so impactful.

To make a PowerPoint efficient, the design of the PowerPoint has to comply with the ideas of communication. Broadly these ideas are:

1. The best communication takes place when the presenter is trying into the eyes of the viewers and vice versa. Speaking to the viewers makes it a conversational style-the best approach of public talking.

2. The viewers stops listening to you should you begin studying from a slide, your again in direction of them.

3. Equally, if eye contact is lacking, the communication is hindered the second the viewers begins studying a slide or seems at an thrilling image or graphics.

4. The communication would even be weakened, if the viewers is distracted in conditions comparable to these:

Loud costume worn by the presenter.
Heavy and dramatic gesturing.
Heavy pitch or excessive fluctuation in voice ranges.
just one part or aspect of the viewers greater than 10 seconds at a time.
Too many ideas, sentences, concepts on one slide.
Too many colors, fonts or font sizes utilized in a slide.
Multiple image, design, graphic or paintings on one slide.
Use of movies until they’re quick (no more than a minute) and used for a selected goal.


Holding this in thoughts, the next suggestions could be helpful in getting ready an efficient PowerPoint:

The principle benefit of a PowerPoint over a doc is sharing the knowledge in a short, structured and exact method.
To maintain a slide clutter-free, have solely four-five strains and never multiple image, design or graphic. Finest could be one thought-one slide.
Use no more than two color fonts on white background in your entire presentation; white fonts on darkish backgrounds might seem lovely, however are extremely distracting.
Really helpful font sizes for headers are 36-40 and for the textual content 22-24.
Use easy language; use of a phrase that makes the viewers scramble for the dictionary of their mobiles is an enormous no-no.


One of the simplest ways to have interaction the viewers and make an enduring impression is, nonetheless, to inform your ‘story’, with none help of a PowerPoint. Your goals shall be greatest achieved if a presentation is completely verbal; the PowerPoint is however a distraction in your direct communication with the viewers. Tales-being private and informal-inform, illuminate, and encourage the viewers and stick with them longer. Straight connecting the presenter to the viewers, the tales are extra persuasive and ‘listened to’ extra successfully.

Having designed a robust PowerPoint or written a narrative you want to share along with your viewers, the entire goal could be misplaced in case you have not practiced it effectively:

Apply, apply and apply until you have got internalised the storyline. Apply in entrance of a mirror, with an viewers (even of 1).
Keep in mind, the takeaway for the viewers are your ideas and these shall be greatest conveyed while you apply them effectively and current them with readability.

(
Ram Kumarr Seshu is the Creator & Managing Director and Anand Chhabra Director of Born To Win Studying Service Pvt. Ltd., Bangalore. For extra info go to www.borntowin.co.in. Anand, based mostly out of Delhi, may be contacted at [email protected])