September 19, 2020

Merchants’ physique CAIT writes to BCCI opposing Dream11 as IPL title sponsor

NEW DELHI: Merchants’ physique
CAIT on Wednesday wrote
to the Board of Management for Cricket in India (
BCCI) elevating objections over the Indian Premier League’s
sponsor reportedly having stakeholders from China.

In a letter
BCCI President Saurav Ganguly, Confederation of All India Merchants (
CAIT) stated: “We’re deeply pained
to be aware that now Dream 11 has been chosen as
sponsor of
IPL 2020 which has Chinese language firm Tencent International as one of many main stakeholders”.

“We’re of the thought-about opinion that awarding sponsorship
to Dream 11 is nothing however a bye move route
to neglect the feelings and emotions prevailing among the many individuals of India in opposition to China for its common makes an attempt
to invade the pursuits of India,” stated
CAIT, which is spearheading the marketing campaign
to boycott Chinese language items.

Fantasy gaming platform Dream11 on Tuesday gained the Indian Premier League (
title sponsorship rights with a bid of Rs 222 crore, changing Chinese language cell phone firm Vivo for a 4 and a half month deal.

Dream11 has been one of many
IPL sponsors for a few years now.

Vivo and the
BCCI suspended a Rs 440 crore-per-year deal for this season owing
to the border stand-off between India and China. The
IPL, moved out of India due
to the COVID-19 pandemic this 12 months, begins on September 19 within the UAE.

There are specific questions on Chinese language firm Tencent’s funding in Dream11, however one of many
BCCI insiders privy
to the event stated that it’s lower than 10 per cent.

Dream11 is an Indian firm based by Harsh Jain and Bhavit Sheth.