January 26, 2021

Meesho: How Meesho enabled small companies to scale up throughout the pandemic



For social commerce platform Meesho, this has been the hardest yr within the final 5 years of its operation. As per earlier studies, the Fb-backed firm had additionally laid off 200 staff earlier in April to chop prices amid the pandemic.

Vidit Aatrey, Founder & CEO, Meesho says that it might have been robust occasions for them, nevertheless it has been a fair more durable interval for his or her ladies entrepreneurs. To be able to experience via the Covid disaster, the corporate considered some concepts that had by no means come up earlier than. “We urged that entrepreneurs can come and take loans of small ticket sizes of $100 or $150 from us, and we are going to work out later when to take it again. Individuals had been tremendous pleased with the hope of such assist coming ahead,” Aatrey mentioned whereas talking on the two day ‘Fb Gas for India’ digital occasion.

Moreover this, Meesho additionally urged making masks at residence. “We provided to purchase it from them. Nonetheless, after lockdown lifted, issues modified. Three months later, the entrepreneurs had been doing 25-30% extra enterprise monthly than what they did pre-Covid. We additionally lowered commissions on our platforms massively throughout this time,” he highlighted.

Taking cognisance of the function of ecommerce throughout this time, Aatrey famous how digital channels helped immensely in scaling up for companies. “All our entrepreneurs are profitable, making extra revenue monthly and seeing their enterprise scale up due to all of the tailwinds that got here in, particularly ecommerce due to the pandemic,” he added.

Beginning operations in 2015, Meesho, which implies My Store, was co-founded by two IIT Delhi graduates and has 10 million entrepreneurs who actively use the platform throughout the numerous classes of vogue, residence, life-style, decor and wonder amongst others. The corporate helps resellers and small companies construct manufacturers by leveraging social media. Recalling the preliminary days, Aatrey mentioned that they found that WhatsApp and Fb is what the entrepreneurs primarily used. “First six months, we simply had few WhatsApp teams to work together with this viewers. We additionally invested in coaching a few of them with content material and movies in their very own language. We noticed some huge quantity of scaling up that occurred for a few of them within the course of,” he reminisced.

One discovery for the corporate of their preliminary journey additionally was the truth that numerous the customers on their platform had been ladies, operating their companies from residence. “In India, 70% of girls after marriage, both do not work or drop out of the workforce. However numerous them are formidable, very educated and wish to have some skilled identification. We wished to present every small enterprise their very own on-line retailer,” he said.

Aatrey hopes that with digital adoption, the social constraints for ladies are now not boundaries they usually have the benefit of beginning their enterprise from residence, whereas additionally fulfilling their different obligations.