January 23, 2021

Luxurious carmakers line up 70 launches for 2021, count on V-shaped restoration

Mumbai / New Delhi: Luxurious carmakers within the nation are betting on a V-shaped restoration with most predicting 25-40% development in gross sales this calendar 12 months, pushed by a couple of automobile hitting the roads each week on a mean.

Luxurious carmakers have lined up about 70 launches – together with all-new fashions, facelifts and variants – this 12 months, which is nearly double of Covid-hit 2020 when lockdowns and provide chain challenges pressured most corporations to defer rolling out of latest autos.

The largest product motion will come from BMW, which plans 25 launches this 12 months, adopted by market chief Mercedes Benz with 15 new merchandise deliberate and Jaguar Land Rover with 10. Audi and Volvo have lined up seven and 5 new launches, respectively, this calendar whereas one other 6-Eight launches will come from sports activities automobile and tremendous luxurious automobile makers resembling Porsche, Lamborghini, Ferrari, and Rolls Royce.

Mercedes Benz India managing director Martin Schwenk mentioned the trade will get again to a traditional development monitor in 2021-2022 with buyer base will develop on the again of monetary development within the Indian financial system.

“We count on to develop by over 40% for the following two years,” Schwenk informed ET. “The basics of GDP development and per capita will drive demand. The momentum is there; it’s carried ahead by new merchandise. There’s a typically constructive market outlook. New merchandise will certainly assist us to maintain the momentum. It will likely be a totally recent portfolio of 15 automobiles.”

Business officers expects the posh automobile market to report sale of 28,000 to 33,000 models in 2021, up from 20,000-21,000 final 12 months.

Because the financial restoration good points momentum and sentiment improves on the again of Covid-19 vaccination drive and fall in new infections, car makers are assured of a robust double digit development.

Balbir Singh Dhillon, head of Audi India, mentioned the worst is over for the posh automobile market. It will likely be a busy 2021 from Audi with a transparent technique targeted on 4 pillars on energy – buyer centricity, digitalisation, community and merchandise, he mentioned. The corporate goals to greater than double its volumes in 2021.

BMW expects a minimal of 25-30% development in 2021. Vikram Pawah, MD of BMW India, mentioned the corporate has seen speedy restoration month on month after the third quarter of 2020.

“We’ll goal to outpace the market due to 25 new launches deliberate for 2021,” Pawah informed ET. “This needs to be the best stage of product motion from the corporate. The demand for private mobility is shifting up, it’s evident from shopper behaviour. With the time to spend with our family, there’s a lack of worldwide and native journey, there are a whole lot of driving vacation ideas arising as nicely, which is rising the demand for premium and luxurious automobiles as nicely.”

Rohit Suri, MD of JLR India, mentioned the British luxurious carmaker owned by Tata Motors has deliberate 10 new product actions for 2021 on the again of fast restoration.


It’s going to be an motion packed 12 months for luxurious electrical autos, too, with Jaguar I-Tempo, Mini Cooper electrical automobile, Audi E-Tron, Porsche Taycan, Tesla Mannequin S and Volvo XC40 Recharge anticipated to hit the roads.

A Volvo Vehicles India spokesperson mentioned the Swedish luxurious carmaker expects its gross sales tempo to additional enhance in 2021 on the again of all-new S60 to be launched in March adopted by all-new electrical car XC40 Recharge.

Whereas the trade is bullish, consultants foresee bottlenecks of provide chain and excessive taxes persevering with to influence general market restoration.

Ravi Bhatia, president of automotive trade analytics agency Jato Dynamics India, mentioned the premium car section has struggled for development in India with gross sales halving since 2018 from 41,000 to about 20,000 in 2020.

“There are a number of components holding again the expansion of the posh market in India,” he mentioned. “The OEMs (authentic tools producers) proceed to wrestle with development in face of heavy taxation and restricted measurement of extremely HNIs (excessive net-worth people) in India. Additionally, culturally, Indians are uncomfortable with daring and in-your-face show of wealth. This has pressured luxurious carmakers to play on backfoot, be it in product, pricing and distribution technique.”

Bhatia mentioned sluggishness out there could proceed in 2021 and provide facet challenges, particularly on the semi-conductor entrance, could play a spoilsport attributable to excessive dependence on chipsets in luxurious automobiles. This will not enable the trade to achieve the 2019 gross sales ranges of 33,000 models, he mentioned.

Whereas the Indian luxurious automobile market is struggling, the Chinese language luxurious automobile market has grown from energy to energy to achieve 3.6 million final 12 months.