April 18, 2021

Juice-based tender drinks market has potential to develop: Himanshu Pandey

KOLKATA: The marketplace for juice-based tender drinks within the nation has the potential to develop in geometric development, stated Himanshu Pandey, MD Suru Meals and Drinks.

He stated this on the launch of Yas juice-based tender drink at Kolkata on Friday. Suru Meals and Drinks, is the dad or mum firm of YAS.

Pandey stated YAS will faucet the market of juice-based soft-drinks not simply in metros but in addition in India’s smaller cities and within the hinterland.

“The marketplace for juice-based tender drinks has the potential to develop in geometric development. And, YAS, whose identify is the millennial model of an emphatic ‘Sure’, is the model that may journey it by interesting to the youth who will make up most of our inhabitants sooner or later”, he claimed

The model is the brainchild of IIMC-IIM alumnus Pandey, who stop his company profession to begin the state-of- the-art enterprise that may take his area people alongside on the street to employment and worth creation. He has had stints in a few of India’s premier corporations within the media and leisure sector resembling Tata Sky, Airtel DTH and Group M.

With YAS, Pandey hopes to not solely set up a pioneering FMCG model, but in addition create ample organised employment in his hometown in East Champaran.

YAS will probably be one in every of many from the secure of the food- processing firm, Suru Meals and Drinks Pvt Ltd, that Pandey has based.

“Whereas every of the YAS variants harks again to flavours we’ve liked rising up, and infrequently discovered within the unorganised retail sector, their style has been painstakingly fine-tuned by the core group,” he stated.

Amongst its portfolio lies the one-of-a-kind drink known as Panchratna, which fuses actual beetroot extract with the savoury punch from pepper and a bunch of Indian spices to supply a drink like no different. It’s at house whether or not consumed straight out of the bottle, combined in cocktails and even when frozen as a popsicle.

YAS Shikanji is one other variant championing the zesty native drink bought on carts on sizzling summer time days.

Indian summers are nothing with out their mangoes. YAS steps proper up with a minimum of two mango variants Ripe, juicy mangoes get distilled in YAS Mango whereas tangy, candy inexperienced mangoes refresh with each swig from YAS Aam Panna.

With the primary manufacturing base in Bihar, it is just pure that YAS sports activities a litchi drink, which is able to delight the patron with extracts from the perfect yields of the fruit sourced proper from Muzaffarpur.

YAS comes out of the fashionable, automated manufacturing plant in Areraj, Motihari, in East Champaran, a district in Bihar.