September 26, 2020

India’s high home-grown sports activities diet model MuscleBlaze® completes eight years of its journey



India has been steadily witnessing a way of life shift in the direction of wholesome residing and consuming. We ourselves are witnesses to this phenomenon with a number of health apps, health club chains, and e-health trackers making an inroad into our lives. An vital class which is driving this development is sports activities diet, which is primarily dominated by protein dietary supplements. Different merchandise right here would come with weight gainers, protein bars, exercise necessities and micronutrient-based dietary supplements.Whereas the trade is in a progress section nearer house, it’s far more mature within the western world with a number of sports activities diet manufacturers having fun with patronage of almost 2 a long time or extra. That is additionally the explanation why one would discover the Indian market flooded with a number of overseas gamers. Nonetheless, one Indian model that has made the lower and distinctly stands out is MuscleBlaze®. The model began operations on 24th August, 2012 and could be finishing eight profitable years within the trade owing to their prospects’ belief of their virtues of authenticity and innovation.

An answer to the diet trade’s duplicated merchandise


The search outcomes for the phrase ‘duplicate well being dietary supplements’ will assist one perceive the magnitude of pretend dietary supplements downside rampant within the class. Duplicate imported merchandise, adulterated substances and no buyer redressal factors from the manufacturers accentuated the issue.

MuscleBlaze® was launched to negate the issue of pretend dietary supplements. It was the primary sports activities complement model in India to introduce a novel authenticity mechanism for purchasers to verify their product’s originality in addition to to arrange a devoted customer support crew for criticism redressals. Each these ideas are extensively accepted and practised within the class in current day.

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How MuscleBlaze® is rising and resonating with prospects


For a model which began to resolve a buyer downside, fixing buyer points has steadily grow to be the DNA of the corporate. Look carefully at what MuscleBlaze® has completed prior to now eight years and you’ll notice how successfully it has listened to their prospects’ voice. Be it tailoring a product for Indian physique wants or allaying buyer doubts by getting the product claims examined by Labdoor (a reputed world complement testing company) and CTRI (The scientific trial registry physique of India), it was all addressing buyer issues. The product being talked about right here is Biozyme Whey Protein and Isolate, that are clinically examined to supply 50% greater absorption in Indian our bodies and higher protein digestion.
Speaking extra about this buyer innovation mindset, MuscleBlaze® has pioneered a number of new improvements that guarantee the patron has entry to the most secure, purest, and handiest dietary supplements. For instance, MuscleBlaze® launched protein check certificates from NABL-certified labs to attest to their protein claims, the Scoop-on-High mechanism that ensures simple use and correct hygiene by removing the necessity to search for the inside track each time one opens the field for the primary time.

A journey that began off with two merchandise in 2012 and boasts of 50+ merchandise now could be no imply feat and the model believes they owe all of it to their prospects. It’s exactly this motive why all their communication campaigns salute the customers and their ardour for health.

With eight years accomplished, what’s the highway forward?


MuscleBlaze® has all the time displayed a laser-focus on offering the Indian shopper one of the best, even for the smallest of their issues. And that is what the model plans to proceed doing within the upcoming years as properly. The upcoming focus for the model stays offering its buyer base with confirmed immunity enhancing supplementation along with a vegan plant-based supplementation vary to garner wider acceptance amongst the mainstream viewers.

Sameer Maheshwari, founding father of MuscleBlaze® feedback, “With the continued world pandemic and the following give attention to particular person well being and diet, we really feel the class is ready for a growth. Numerous our present power is concentrated on offering our prospects with immunity aiding supplementation in addition to able to devour merchandise which promote wholesome diet along with our present core set of merchandise. Now we have come a good distance in these eight years owing to our buyer centric mindset and hope to maintain on fixing and innovating for a lot of extra such buyer issues within the years to come back.”

To start your health diet journey with MuscleBlaze®,
click on right here.