May 16, 2021

Indian Premier League opens on a excessive: Watch time at 9.7 billion minutes, second highest



The Indian Premier League’s inaugural match between Mumbai Indians and Bangalore Royal Challengers (RCB) recorded a complete watch time of 9.7 billion minutes on TV, a big-bang opening for the 2021 version of the short-format cricketing occasion.

As per BARC India viewership knowledge offered by Star Sports activities, the debut match additionally clocked 323 million whole impressions.

This was greater than some other IPL opening match, besides final 12 months when the league was postponed and was performed in the course of a lockdown within the UAE. Final 12 months, total consumption of the primary match on TV was 11.2 billion minutes.

Practically each third TV-owning family in India watched the opening match dwell this time.

The viewership for IPL 2021 opener was 43% greater than IPL 2019, Star Sports activities stated.

“We’re thrilled… We have been anticipating some development over 2019 numbers, however the precise bounce is fairly important,” a Star Sports activities spokesperson instructed ET.

The TV viewership for the primary match was 6.eight billion minutes in 2019.

The response reveals how eagerly anticipated the season has been regardless of solely a five-month hole between the 2 seasons, the spokesperson stated.

The final season was performed within the UAE between September and November.

“We’re assured that viewers’ curiosity will proceed to develop because the event progresses. We’re dedicated to delivering an immersive expertise that takes followers confined at residence nearer to the motion,” the spokesperson stated.