April 18, 2021

Import licence guidelines upsets TV makers’ festive season plans, 1000’s of imported TVs caught at ports



KOLKATA: Greater than 21,000 largescreen tv units are caught at India’s ports with main producers corresponding to Samsung, LG, Sony and TCL but to get the import licences that they now want, three trade executives mentioned.

Most of them, about 17,000, are units of 55 inches and above imported by Samsung India, the nation’s largest tv model by market share, they mentioned. The corporate at present imports round 35% of what it sells in India.

The federal government re-introduced import curbs on TV units on July 30, placing them on the restricted listing for the primary time in 20 years with the target of boosting native manufacturing as a part of the Atmanirbhar Bharat (self-reliant India) programme.

Firms needed to search a licence to import televisions with quick impact. Firms corresponding to Samsung, Sony and TCL have utilized for licences however trade executives mentioned there isn’t a lot readability about when they are going to get them.

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About 35% of tv units bought within the nation are imported. Business executives mentioned this has upset the stock planning of manufacturers for the festive season, whereas retailers mentioned stocks are working out. There’s a scarcity of Samsung, LG and Sony units of 55 inches and above with no visibility on availability, mentioned Nilesh Gupta, director of Vijay Gross sales, a number one electronics retail chain in Mumbai and New Delhi.
Sony India tv enterprise head Ranvijay Singh mentioned its licence utility is being processed. He declined to touch upon inventory getting caught at ports however mentioned about 99% of Sony televisions are made in India and the corporate is absolutely equipped for the festive season.

TCL India basic supervisor Mike Chen mentioned it’s ready for a response on its licence utility. He mentioned the corporate has deliberate home meeting of units following the notification and has put collectively native manufacturing unit partnerships to satisfy buyer demand with sufficient provides throughout the festive season.

Samsung and LG India didn’t reply to queries. A senior trade govt mentioned getting licences is probably not simple. “This sort of in a single day notification has upset our plans. Shifting manufacturing is just not doable at such brief discover and for premium fashions it is senseless because the market remains to be small,” he mentioned.

In the meantime, 32-43 inch tv units have additionally been hit due to a world scarcity of panels.

“Panel costs have gone up too, however except the availability state of affairs of panels improves, tv availability and lack will worsen by Diwali,” mentioned Lloyd CEO Shashi Arora. In response to trade estimates, 55-inch plus TV units, that are priced at over Rs 1 lakh, account for round 15-20% of the Rs 25,000 crore Indian TV market.

The large corporations principally import these models, whereas manufacturing the remaining regionally. As well as, some smaller, on-line targeted manufacturers, in addition to Chinese language corporations import their whole portfolio.