March 4, 2021

HUL’s Honest & Pretty to be renamed ‘Glow & Pretty

Mumbai: Hindustan Unilever has changed the phrase ‘Honest’ with ‘Glow’ from its iconic skin-care model Honest & Pretty, the nation’s high client items agency stated, amid world outrage and anti-racism protests triggered by the police killing of an African-American within the US in Could.

Final week, ET reported that HUL had utilized for a brand new model, ‘Glow & Pretty’, on June 17, 2020, based on data on the web site of India’s Commerce Marks Registry. HUL , nevertheless, stated it utilized for a number of emblems since 2018 to keep away from doable counterfeiting by others.

“Over the following few months, Glow & Pretty can be on the cabinets, and future improvements will ship on this new proposition,” HUL stated in an announcement including that the boys’s vary of the model can be referred to as ‘Glow & Good-looking’.

Final week, HUL’s Chairman Sanjiv Mehta advised ET that the title change had been within the works since final 12 months and that the corporate had utilized for a brand new trademark a couple of months in the past. Additionally, the corporate stated the timing of the rebranding was “purely coincidental” when requested why did HUL react to an incident in distant US to make this variation and never when the civil society in India expressed outrage over the positioning of the model.

A number of firms, each in India and overseas, have been criticised for expressing solidarity with the ‘Black Lives Matter’ motion however on the similar time selling merchandise with their skin-lightening advantages. Practically a fortnight in the past, Johnson & Johnson, which sells Neutrogena Effective Equity and Clear Equity lotions, stated it might not promote a couple of merchandise which might be marketed as dark-spot reducers whereas French cosmetics firm L’Oréal Group stated it should take away the phrases whitening, lightning and equity from all its skin-care merchandise final week.

HUL’s model, a market chief within the total pores and skin cream phase, had moved the positioning from equity to glow, radiance and wholesome pores and skin final 12 months itself, when it eliminated the cameo with two faces in addition to the shade guides from its packaging. This noticed the product’ penetration enhance 280 foundation factors since then, with gross sales development amongst its highest ever, the corporate claimed.