February 28, 2021

How Lamborghini navigated disaster with masks

NEW DELHI: How was it for Italian super-luxury automobile model Lamborghini to change from manufacturing among the world’s quickest sports activities vehicles to creating masks, visors and elements for ventilators? Stefano Domenicali, international chairman & CEO of Automobili Lamborghini, stated that the transition was “sudden and unprecedented”, however needed to be made as Italy battled the coronavirus and was one of many worst-hit international locations globally from the pandemic.

Enterprise is resuming, although it’s nonetheless an extended haul from normalcy. Domenicali stated, whereas manufacturing resumed and began to scale up, the market situations will nonetheless stay difficult.

“There’ll certainly be a lower (in volumes) this 12 months. The shopper might not be in the fitting temper to purchase within the short-term… This isn’t actually an emotional surroundings the place you wish to exhibit your automobile,” he advised TOI in an interview from the corporate’s headquarters in Bologna, Italy.

DAMImage (7)

Domenicali stated the corporate has now began manufacturing of vehicles, and the output is nearly hitting full capability. Its portfolio boasts of vehicles equivalent to Aventador, Huracan and Urus SUV, that are priced upwards of Rs three crore, however India stays a small market.

The Lamborghini chairman, nevertheless, says he expects the super-luxury phase to get better quicker than different classes globally. “We’ve not obtained any cancellation of orders. So, our clients actually wish to maintain the vehicles and wish to have them. There might be decline this 12 months for certain, however then there might be a startup part, as soon as once more quicker than different sectors.”

The corporate had offered a complete of 8,205 vehicles globally final 12 months. In India, it offered simply over 50 models, a big a part of these being the Urus SUVs. “We could have the influence on the supply of vehicles in India as nicely as a result of the temper (of the customer) must be again to take pleasure in these sorts of vehicles. Due to this fact, I count on the quantity in India might be decrease this 12 months than what we achieved final 12 months.”

The corporate’s operations have been severely crippled because the coronavirus wave unfold throughout the globe, significantly creating havoc in Italy.

Domenicali stated the virus was one thing “that got here out of the blue for everybody”, and it was clear that firms needed to collaborate to counter it. “We in a short time tailored elements of our manufacturing unit in mid-March to be able to produce surgical masks and protecting shields… Work on this solidarity initiative was carried out completely by our personnel of the saddlery that produce the interiors and specialty customisation for Lamborghini vehicles.”