April 18, 2021

Honda Bike & Scooter India engaged on entry bikes to shore volumes

NEW DELHI: The nation’s second largest two-wheeler maker Honda Bike & Scooter India (HMSI) is launching extra merchandise on the reasonably priced finish of the market to money in on alternatives rising from clients shifting to private mobility options publish the outbreak of the coronavirus pandemic within the nation.

HMSI Director (gross sales and advertising and marketing) Yadvinder Singh Guleria mentioned work is on to introduce extra fashions on the entry stage of the two-wheeler section however declined to specify a timeline for a similar. “We’re very a lot in information of the hole (in our portfolio on the entry-level). We now have launched Hornet 2.Zero and Highness CB350 on the different finish of the spectrum. Work is in progress. I can not share a timeline after we will include the product on this section. However product might be there”, knowledgeable Guleria.

Honda had a market share of 5.5% within the entry bike section (engine capability greater than 75 cc however lower than equal to 110 cc) with gross sales of 83,933 items between April-August FY20. Erstwhile associate commanded a lion’s share of 74.4% within the class with gross sales of 1,133,898 items within the interval beneath evaluate. The entry bike section accounts for 37% of complete two-wheelers gross sales in India.

Guleria added general two-wheeler gross sales within the native market has improved sequentially the previous few months and the corporate is hopeful of sturdy demand through the festive season. “Throughout Ganesh Chaturthi we noticed retail demand enhance within the West. There’s after all, pent-up demand available in the market. However together with that, a want amongst clients to maneuver away from public transport. With city, semi-urban markets now open, we’re hopeful of sturdy gross sales through the upcoming festive interval”, mentioned Guleria.

HMSI doesn’t have on provide festive reductions however is extending a decrease rate of interest on its merchandise to attract in patrons.

Guleria mentioned sustainable progress within the business, nonetheless, would rely upon how the economic system shapes up going forward. “It’s not simply us in isolation, however how all the ecosystem is doing. My clients come from throughout sectors, everyone seems to be linked straight and not directly…We now have an extended solution to go”, mentioned Guleria.

Beneath Unlock 5.0, the corporate mentioned as a lot as 95% of its distribution community has now change into operational. With shops now practical in city and semi-urban centres, the contribution of cities to general gross sales volumes and of scooters to general two-wheeler gross sales ought to enhance within the coming months.