September 27, 2020

Guaranteeing model safety and integrity within the occasions of Covid-19



By Jagvinder Brar and Mustafa Surka

Unlawful commerce and counterfeit merchandise hinder an organisation in various methods – slowdown in progress, potential reputational threats and on the identical time, adversely influence the welfare of the society. Whereas globalisation of commerce and speedy technological progressions have boosted the expansion of enterprise organisations previously many years, there was a parallel rise in organised crimes involving unlawful commerce and counterfeiting.

In keeping with the March 2019 report issued by the Group for Financial Cooperation and Growth (OECD), commerce in counterfeit merchandise contributes 3.Three % of world buying and selling. The International Model Counterfeiting Report (2018) acknowledged the entire worth of counterfeit merchandise on a world scale to be USD1.20 trillion in 2017 and anticipated it to surge by greater than 50 per cent to USD1.82 trillion by 2020.

For creating nations like India, the rise in unlawful commerce can have crippling results on its financial progress and result in decrease assortment of taxes for the federal government. Counterfeiting incidents reported in India have risen by 24% from 463 incidents in 2018 to 572 incidents in 2019, as per the report ‘The State of Counterfeiting in India – 2020’ by Authentication Resolution Suppliers’ Affiliation (ASPA). The menace of counterfeiting has been hampering economies since lengthy and is rising by the day.

Rise in malpractices as a consequence of COVID-19

The unfold of COVID-19 remains to be on the rise in varied international locations throughout the globe and the damaging influence of the pandemic on economies, organisations and people is immeasurable. This disaster has already disrupted the primary half of 2020 and there appears to be no rapid respite within the close to future. The extended influence of COVID-19 has opened avenues for immoral people to take undue benefit of the scenario and defraud organisations and people.

Manufacturing and provide of assorted merchandise had been deeply impacted as a consequence of varied challenges, resembling uncooked materials availability, transport restrictions, manpower shortages and provide chain disruptions, posed by COVID-19. Opportunistic fraudsters are exploiting this example by illegally promoting counterfeit merchandise available in the market. Additionally, giant portions of broken and expired merchandise are being put again into circulation by tampering the batch numbers and manufacturing dates printed on these merchandise or altering their packaging. A traditional client is usually not capable of detect the variations between the real and counterfeits or tampered/broken/expired merchandise and falls prey to the fraudsters by buying these merchandise.

Outlook within the close to future

As the federal government regularly unlocks the COVID-19 lockdown restrictions, organisations and customers are beginning to undertake the ‘new regular’ way of life, taking required security and hygiene measures of their each day routines. Shoppers have turn out to be extra acutely aware of well being and hygiene. With the worldwide pandemic, focus has elevated multifold on security and hygiene requirements adopted by organisations. Shoppers might chorus from buying a product of a selected organisation if the requisite security and hygiene requirements should not adhered to. Additional, the ever-increasing difficulty of unlawful commerce and counterfeiting has been adversely impacting organisations resulting in:

  • Lack of income and earnings as a consequence of lowered gross sales
  • Threat of shedding proprietary mental property info
  • Fraudulent product guarantee and product legal responsibility claims
  • Greater spend for curbing unlawful commerce and counterfeiting
  • Placing the security and belief of customers in danger
  • Damaging the popularity of manufacturers.

What ought to organisations do to safeguard themselves and their customers?

Model safety and compliance with security and hygiene norms are mounting issues within the present situation. Organisations might take the next proactive steps to safeguard themselves from monetary and reputational losses brought about because of the surge in unlawful commerce of counterfeit, tampered, broken and expired merchandise.

  • Model integrity evaluations to determine existence, supply and quantum of counterfeit merchandise obtainable available in the market and take vital steps to minimise such counterfeiting
  • Undertake provide chain investigations to determine existence, supply and quantum of broken and expired merchandise available in the market
  • Carry out meals security assessments to determine potential violations of the requisite security and hygiene requirements by eating places, franchisees and different channel companions within the distribution chain
  • Due diligence checks for brand new and/or current distributors and channel companions to keep away from any affiliation with unethical or inappropriate third events
  • Worker background checks to display potential and/or current workers.

Safeguarding an organisation’s model integrity and client’s security is now of utmost precedence than ever earlier than, owing to an elevated efflux of counterfeit, broken and expired merchandise within the aftermath of the COVID-19 outbreak. Governments and the non-public sector have to work collectively and sustain their guard to protect themselves from the perils of unlawful commerce and counterfeiting to guard the welfare of the society at giant.


Jagvinder Brar is Co-Head – Forensic Companies, KPMG in India and Mustafa Surka, Associate – Forensic Companies, KPMG in India.