April 20, 2021

Gold: India gold demand set to climb as consumers unleash pent-up demand

By Swansy Afonso, Haslinda Amin and Rishaad Salamat

Gold demand on this planet’s second-biggest person will rebound this 12 months after collapsing in 2020 because the rollout of vaccines pushes life again nearer to regular, in keeping with the World Gold Council.

Among the weddings and festive shopping for that had been postponed due to the pandemic will come again in 2021, and this pent-up demand will enhance gross sales, P.R. Somasundaram, managing director for India on the London-based council, stated in an interview to Bloomberg TV.

“In 2021, you will notice a giant spurt in demand,” barring any unexpected elements, Somasundaram stated. Historic information present that after plunging in 2009 following the monetary disaster, Indian demand jumped again up within the subsequent three years, he stated.

Demand in India, which trails solely China, slumped in 2020 because the pandemic restricted motion and hit logistics, whereas increased costs drove consumers away. Imports greater than halved to 275.5 tons final 12 months, an individual conversant in the info stated final week. That put inbound shipments on the lowest in WGC’s data going again to 2009.

Gold 1Bloomberg

Even earlier than the pandemic hit, demand in India had been dropping floor as transparency measures taken by the federal government modified shopping for habits. Nonetheless, gold’s attract stays robust as Indians have a cultural affinity for the metallic and like it for weddings, Somasundaram stated, including that guidelines out bitcoin as a giant risk within the nation.

However the gold trade must innovate to attraction to millennials, who’ve an aversion to heavy jewellery, or threat dropping out on demand from the newer era, he stated.