April 19, 2021

Fundraising ideas for ladies entrepreneurs

Confidence is without doubt one of the most vital traits that each lady entrepreneur will need to have. If you wish to break the glass ceiling, you should have belief and confidence in your personal abilities and expertise. You have to cease trying on the world of enterprise as being divided into two gender factions. It’s positively going to be more durable than you thought, and it could take longer than you’d assume. But when it had been that straightforward, wouldn’t everybody do it?

Funding a enterprise isn’t straightforward, and for ladies entrepreneurs, there are a lot of reviews stating the gender bias they face whereas elevating funds for his or her ventures. Nonetheless, this Worldwide Ladies’s day we get you insights and classes on fund elevating from ladies entrepreneurs who carved their very own paths and constructed profitable companies purely based mostly on confidence that they’d of their enterprise concept, talents and expertise which ensured that no bias grew to become an impediment of their journey.

Traders search for progress potential, so know your numbers

CashKaro.com, one of many largest cashback and coupons websites within the nation, has raised $10 million in Sequence B funding led by Korea Funding Companions and current investor Kalaari Capital. CashKaro can be one of many few ventures in India to have raised funding from Ratan Tata, the previous Chairman of Tata Sons.

Swati Bhargava, the co-founder of CashKaro.com, agrees that the gender bias exists in fundraising, however there’s additionally no denying the truth that enterprise capitalists (VCs) are an vital supply of funding. “Bear in mind to not let the bias get to you and proceed to do your personal factor. When you let this bias not grow to be an impediment, there’s nothing that may cease you. As thrilling as working your personal enterprise is, it’s positively no stroll within the park. It’s of utmost significance to be backed by a dependable and respected investor. Aside from monetary backing, the fitting VC also can add to the worth of your model,” she says.

Crucial factor an investor cares about is numbers. “Greater than something, they wish to see how a lot progress potential your small business has. Put together your small business blueprint in a method to let the traders know when precisely are you planning to interrupt even and grow to be worthwhile,” she stresses.

An investor not solely invests their cash into your small business, however they make investments their model too. You need to go to an investor who may have synergy with your small business concept, somebody who will relate to it and perceive it. “Search for traders who’ve invested in ventures within the trade you’re aiming to enter. Have a transparent goal demographic to your product in thoughts. They’d desire a idea that can produce numbers the place you’re planning to set the bottom of your small business,” Bhargava provides.

Bhargava describes her private journey as that of a person, not a lady, who has constructed a profitable enterprise purely based mostly on relentless onerous work. “Within the many paths I took in my life, whether or not it was topping the topic of arithmetic at my faculty in Haryana, or presiding over the largest society at The London Faculty of Economics, I used to be the one lady within the room. However I held my floor, and made probably the most out of those experiences,” she provides.


Swati Bhargava, co-founder, CashKaro.com

Look past VCs, not an NGO

When Aditi Gupta, co-founder of Menstrupedia, a platform that makes use of storytelling and sequential artwork for educating younger ladies about durations in an informative and enjoyable means, was pitching the concept of Menstrupedia comedian to seed funders, nobody believed {that a} for-profit mannequin like Menstrupedia or a product like Menstrupedia comedian ought to exist and even thrive.

Menstrupedia has not actively seemed to lift funds, however the firm did increase a small quantity in seed funding earlier than the launch of the web site and the Menstrupedia comedian guide.

“Nobody believed in our concept, and this was unanimous. Many believed that an NGO named Menstrupedia ought to exist, however each enterprise skilled would say {that a} guide on Menstrupedia won’t promote in India and we wouldn’t make sufficient earnings. In actual fact, they had been somewhat anxious about how we pays our payments,” say Gupta recalling her preliminary journey.

“After we had been denied the seed funding, my husband Tuhin Paul, and I went forward with crowdfunding. Crowdfunding in 2013 was very new in India, similar to speaking about Menstruation was. We needed to lift Rs four lakh, and we ended up elevating Rs 5.5 lakh by crowdfunding. That’s the solely funds we raised. After that we began promoting the books and received into sponsorship offers with sanitary pad manufacturers and pharma corporations, which has helped us generate sufficient revenues and have been fairly sustainable and worthwhile to this point,” says Gupta.


Aditi Gupta, co-founder, Menstrupedia.

Crowdfunding is principally elevating small quantities of cash from teams of individuals, normally from mates, family and typically full strangers who imagine within the enterprise concept. Elevating funds by crowdfunding campaigns has grow to be more and more widespread over the previous few years and is taken into account as an excellent preliminary technique.

“I’d say if you’re beginning up your entrepreneurial journey, elevating cash shouldn’t be an issue as right this moment VCs funding shouldn’t be the one supply of funding. There are alternative ways, like debt funding or crowd funding for elevating funds to your enterprise. We tried crowdfunding and if it wasn’t for that, an concept like Menstrupedia would have by no means been a actuality. The military of people who find themselves pursuing their careers in menstruation schooling wouldn’t have been doable,” she provides.

At present, Gupta’s enterprise has not solely established the enterprise however has modified the whole panorama and enabled each massive model to speak about menstruation positively, encourage the whole era and show that it’s cool and okay to speak about menstruation. Over 10,000 colleges in India use these comedian books as part of their curriculum. The Menstrupedia Comedian is obtainable in 20 languages and utilized in 23 international locations world wide. Her instructing strategies are culturally delicate and broadly accepted by over 1.5 lakh Indian dad and mom and 1.7 million ladies to this point.

One bias amongst folks, at any time when there’s a lady who needs to lift funds, is that the corporate operates within the social sector or it’s an NGO.

On the flip facet, Gupta says a lady entrepreneur mustn’t really feel that simply because she is a lady or an influence entrepreneur, traders ought to assist her. “You should use these tales to promote or market your merchandise, however with regards to somebody placing cash in your small business, that cash has to grow to be greater. If you’re not making it greater, then look again at your small business mannequin and attempt to refine that. Speaking in numbers by way of the folks you’ll be able to attain and the projection you are able to do is the perfect parameter of evaluating how your small business is doing,” she provides.

Keep bootstrapped

Neha Bagaria, based JobsForHer, a web based platform to attach ladies with corporations, neighborhood and skilling, to start out, restart and rise of their careers, on Worldwide Ladies’s Day, in 2015. Bagaria has stored her enterprise bootstrapped to this point, and he or she has a cause for it.


Neha Bagaria, founder, JobsForHer.

Bagaria says there are stark variations on how one can run your small business when a enterprise is bootstrapped, in comparison with when it’s externally funded. “I do not assume there’s a gender lens to that, however in our case the stark distinction was the truth that we’re working a enterprise that has a double backside line. For us, monetary profitability is as vital as our social influence and one would actually be incomplete with out the opposite. Relating to sure traders they should see a specific progress matrix, profitability matrix and improve in analysis in order that they will get an exit. Their incentives and motivations differ drastically from what that of ours at JobsForHer which is why we determined that if we actually must drive a double backside line, it is very important keep bootstrapped not less than till we attain a stage the place we see that we’ve got been in a position to crack the double backside line,” she explains.

The enterprise and the influence {that a} lady entrepreneur needs to make can be an vital criterion that she wants to remember whereas selecting to maintain her enterprise bootstrapped or increase funds.

“There are sufficient companies that fail when the imaginative and prescient of the investor shouldn’t be aligned with that of the entrepreneur. This can be very vital that the investor and entrepreneur are aligned of their imaginative and prescient on what they need their enterprise to be in future, and this needs to be extra than simply excessive valuation,” says Bagaria.

Eliminating gender bias

Punita Kumar Sinha, Chairperson of InCred AMC, who brings over 30 years of expertise in funding administration and monetary markets, says one in all challenges that the ladies entrepreneurs face whereas elevating funds is the dearth of networks to faucet into for funding.


Punita Kumar Sinha, Chairperson, InCred AMC.

“Additionally, it takes longer for a girl to construct belief within the ecosystem and get acknowledged. There are unconscious biases since folks make investments with or associate with folks like themselves so until there’s a giant ecosystem of lady entrepreneurs and traders, these challenges will proceed, though issues are getting rather a lot simpler for ladies. One resolution is for fund allocators, together with the federal government, to put aside an allocation of funds that might assist ladies owned ventures,” she suggests.

Bagaria can’t agree extra. She opines that the truth that there are a tiny proportion of girls within the investor neighborhood makes an enormous distinction. The individuals who you’re pitching to and are evaluating your proposal are all males, and it is rather a lot doable that the bias does creep in. “Plenty of ladies entrepreneurs are arising with merchandise, providers and options that cater to ladies as a result of they perceive there are such a lot of wants of girls which are unfulfilled. Nonetheless, when the investor neighborhood is predominantly male, it’s troublesome for them to appreciate the necessity of the answer itself as a result of they don’t relate to it. It’s a should that the VC neighborhood has extra ladies traders as part of their staff, guarantee that there’s a lady on the desk at any time when any pitch is taken into account and there’s a lady on each deal staff who makes certain that they’ve a various perspective,” she says.