April 20, 2021

Flipkart: Walmart’s Flipkart eyes alcohol supply foray with Indian startup, letters present



By Aditya Kalra

NEW DELHI: Walmart‘s e-commerce platform Flipkart has partnered with a startup backed by spirits big Diageo to ship alcohol in two Indian cities, based on authorities letters seen by Reuters, months after Amazon deliberate the same foray.

Flipkart and Amazon’s curiosity in delivering alcohol in India marks a daring transfer to make inroads into an alcohol market that’s value $27.2 billion, based on estimates by IWSR Drinks Market Evaluation.

The native governments of japanese West Bengal and Odisha states have stated that Flipkart will be related as a expertise service supplier of Diageo -backed HipBar, an Indian alcohol residence supply cell software.

Flipkart’s clients shall be allowed to entry HipBar’s software on the e-commerce big’s platforms, based on the letters, which haven’t beforehand been reported.

Beneath the association, Flipkart clients will be capable of place orders for his or her favorite tipple, which HipBar will then ship after amassing merchandise from shops, based on an individual with direct data of the matter.

HipBar, 26% owned by Diageo India, and Flipkart didn’t instantly reply to a request for remark.

In June, Reuters reported that Amazon had secured clearance to ship alcohol in West Bengal, signalling the U.S. e-commerce big’s foray into the sector.

West Bengal is India’s fourth most populous state, with a inhabitants of greater than 90 million individuals, whereas Odisha’s inhabitants is greater than 41 million. Some states in India, like Gujarat within the west, prohibit alcohol retail.

India’s prime two food-delivery startups, Swiggy and Zomato, have additionally began delivering alcohol in some cities, as corporations look to money in on the excessive demand for booze from individuals staying at residence because of the COVID-19 pandemic.

Amazon on Friday additionally stated it can launch a web-based pharmacy in India that may serve the southern metropolis of Bengaluru.

Consumers in India are more and more logging on to purchase the whole lot from groceries to electronics in the course of the pandemic.

(Reporting by Aditya Kalra in New Delhi; Enhancing by Sanjeev Miglani and Emelia Sithole-Matarise)