May 12, 2021

Flipkart: NITI Aayog and Flipkart collaborate to reinforce Girls Entrepreneurship Platform



In an effort to reinforce the neighborhood expertise for ladies entrepreneurs in India, NITI Aayog and Flipkart, have come collectively to launch the revamped Girls Entrepreneurship Platform. The Girls Entrepreneurship Platform (WEP) is a unified entry portal which brings collectively girls from totally different elements of India to grasp their entrepreneurial aspirations. The revamped model shall additionally embody a further function to supply mentorship to the ladies mentees with particular information regarding an issue space by way of a devoted on-line mechanism facilitated beneath FICCI-FLO’s Empowering the Larger 50% mission.

The concept of the platform was first mooted by Amitabh Kant, CEO, NITI Aayog who introduced the setting-up of a Girls Entrepreneurship Platform in NITI Aayog on the conclusion of the eighth World Entrepreneurship Summit (GES) held in Hyderabad in 2017, with an overarching theme of ‘Girls first, prosperity for all’.

Girls entrepreneurs at present face distinctive obstacles, from a scarcity of networking alternatives and mentors to the problem of balancing work and family. When girls come collectively or kind communities, they’re higher outfitted to deal with challenges that come their method. Shared experiences from mentors and professionals additional assist.

‘Group’ on the WEP platform goals to attach knowledge-seeking girls entrepreneurs who’ve questions or search clarifications on a number of points of establishing new companies (like registering companies, GST, funding, results of the pandemic, and so forth.), or progressing already established companies; to information offering girls entrepreneurs who’ve expertise in establishing companies and therefore can contribute by fixing queries.

Amitabh Kant, CEO, NITI Aayog, stated, “It’s my hope that WEP will develop into a digital place for entrepreneurs to not solely search data and help, but additionally assist one another out. Serving as a discussion board for individuals’s voices to be heard – serving to inform insurance policies and applications to higher swimsuit the wants and necessities of individuals.”

Kalyan Krishnamurthy, CEO, Flipkart Group, stated, “The Girls Entrepreneurship Platform performs a important function in uplifting and empowering women-led companies of their development ambition and we’re privileged to associate with NITI Aayog in enabling their journey to success.”

The revamped portal will encourage entrepreneurs to share their entrepreneurial journeys, tales and experiences to nurture mutual studying. WEP platform, as a driver of change, continues to additionally promote offline initiatives and outreach applications to advertise entrepreneurial spirit amongst potential girls entrepreneurs. On this course of, FICCI will help NITI Aayog and WEP to put particular emphasis on enhancing entrepreneurial and decision-making abilities of girls – based mostly on mentorship applications and mentor-mentee matchmaking. This joint effort will give extra energy to girls and allow an acceptable ecosystem for his or her empowerment.