May 12, 2021

Find out how to Make a Excellent Startup Pitch

We’re an eight-year outdated firm, with a person base of over 3.5 million and we closed FY 20 with a revenue of Rs 15 crore. Our shoppers embrace the likes of Flipkart, Udemy, PolicyBazaar to call just a few,” says Ankita Jain, founder, GoPaisa, a deal, low cost and loyalty platform. Regardless of these stellar statistics, Jain has not but discovered traders as she raises funds for the primary time. “The pitch notice is all the pieces. It has to seize the correct enterprise story for the investor by highlighting knowledge, consumer info and details about use of expertise,” says Jain whose pitch has gone by 10 iterations in lower than a month. “I’ve been round for eight lengthy years, however with regards to my pitch I nonetheless don’t suppose I’ve carried out justice to it,” Jain provides.

So what do traders need? Earlier than we hop throughout to traders, it’s vital to notice that pitch notes assume the best significance for startups of their seed-funding spherical.

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The Drawback and its Resolution
“Two issues are crucial in a pitch: you have to have a deep understanding of the issue you’re fixing and you have to perceive how your goal group will reply to your answer,” says Anshu Prasher, common accomplice, Whiteboard Capital. “You possibly can’t clear up for Bharat should you’ve not gone past Napean Sea or Connaught Place.” That is what prompted Sourjyendu Medda to relocate from Mumbai to Jaipur earlier than he began up DealShare in 2018. “It was probably the most tough choice of my life. I used to be forsaking my eight-month outdated daughter. However we needed to do it. It was a very powerful choice for our enterprise,” says Medda, founder, CBO and CFO, DealShare, a social commerce-based offers platform providing reductions on groceries and daily-use merchandise in Jaipur. “We developed a social commerce mannequin, and so we needed to keep in Jaipur and observe the social thread,” Medda provides. Their choice paid off as they bagged their first funding from Whiteboard in September, 2018, and since then have raised about $70 million from Matrix Companions, WestBridge Capital, Falcon Edge Capital and Omidyar Community amongst others.

So what makes a compelling pitch? “Readability about the issue the product is fixing and the market they’re constructing in. Secondly, it’s vital as an instance the answer. Explaining why this particular product is the correct answer,” says Siri Srinivas, principal, Draper Associates.

The Founder
“Aside from the enterprise story of the issue and the startup’s answer for it, for me a very powerful side of a pitch is the staff and the founder market match,” says Prakhar Agarwal, COO, AngelList India and founder, Adept Ventures. “It refers back to the skilled or life expertise of the founders, from the place springs the idea of the startup”.

Different traders agree.
“Founder is the one factor that issues to me in any other case I wish to see a product,” says Harpreet Grover, investor and creator, Let’s Construct a Firm, explaining the essential position of the founder in condensing the sectoral experience and expertise into constructing a enterprise.

Telling the Enterprise Story

“The right pitch is when an entrepreneur can clearly articulate their product: service, imaginative and prescient and the place the corporate is headed,” says
Sarika Batra, showrunner & director, Meet the Drapers.

Prasher agrees including to the rising guidelines for a startup pitch notice: “Given restricted time to current to a possible investor, the founder’s capability to speak the enterprise proposition successfully makes a giant distinction.”

Many traders level to Beardo and BharatPe, with regards to readability in communication.

“BharatPe has at all times differentiated itself on the product proposition. From our first pitch until date, we now have maintained that we’re proponents of zero per cent MDR and see lending as the one enterprise mannequin. This has been a big USP,” says Ashneer Grover, co-founder & CEO, BharatPe, one of many first firms to consolidate QR codes on UPI to present retailers the benefit of 1 code.

“It is extremely vital to know your USP as you discover the hole in your class and make that your entry level,” says Ashutosh Valani, founder, Beardo. “For us the pitch was all the pieces. There was no knowledge or market analysis for our enterprise. Communication of our USP and our confidence helped us with our early-stage traders”. Because the identify suggests, Beardo, a males’s grooming startup burst into the cluttered Indian private care market in 2015, to make its mark in a distinct segment market of the bearded man. 5 years later, it was acquired by FMCG-major Marico.

However this journey wasn’t with out rejections.

“Whenever you create a brand new class, acceptance and belief are low,” says Valani elevating the important query concerning the significance of a singular concept.

Most traders agree that greater than the distinctiveness of an concept a transparent roadmap of execution wins pitch-battles.

“A terrific pitch is concise and thrilling! The very best pitches I’ve heard clearly clarify the issue, answer, why they’re the staff to do it and have a BIG imaginative and prescient for the longer term,” sums up
Katie Russel, co-founder of
Draper Startup Home.

A phrase of recommendation for Ankita Jain of GoPaisa: “Buyers view startups as seeds. They may make investments in the event that they suppose this seed will develop,” says Grover.

Meet the Drapers is a groundbreaking Silicon Valley entrepreneurial present the place the Draper Family hunts for the subsequent billion-dollar concept and the viewers get to spend money on their favourite firms! To be taught extra about Meet the Drapers, go to

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