April 20, 2021

Exploring chance of exporting H’ness CB350 to varied international markets: HMSI



Honda Motorbike & Scooter India (HMSI) is exploring the potential of exporting its mid-sized premium bike H’ness CB350 to varied markets throughout the globe whilst it really works to cater to the strong demand for the mannequin within the home market, a senior firm official mentioned. The corporate rolls out the bike with over 90 per cent localisation from its Manesar (Haryana) based mostly manufacturing facility. HMSI had launched the bike in October 2020 and has already crossed 10,000 gross sales mark in February this 12 months within the home market.

“Since this mannequin is already assembly the European laws, there are a lot of international locations the place this mannequin may very well be exported. So we’re in dialogue with our headquarters. Already the mannequin is three months outdated within the home market and there may be curiosity from different Honda firms throughout the globe,” HMSI Director (Gross sales and Advertising) Yadvinder Singh Guleria informed in an interplay.

Terming it “one mannequin which is Made in India for the world”, he famous that the corporate is presently focusing at catering to the bookings which have already are available for the bike within the home market.

“We’re working on the backend now to minimise this ready interval. However for certain that is one mannequin which is Made in India for the world. There’s a massive potential. We’re ready and as soon as we get a inexperienced sign from headquarters in Japan, we are able to begin the exports. Potential does exist and we’re fairly hopeful,” Guleria mentioned.

When requested to touch upon HMSI’s general plans relating to the premium bike phase, he mentioned the corporate is trying to develop its product portfolio in a stepwise method in sync with addition of unique gross sales community.

The corporate, which presently sells 4 bikes within the premium phase, plans to usher in 300 cc and above fashions whereas increasing its BigWing gross sales community within the nation.

“Our research says there may be massive potential that exists for us on this phase. It additionally says that we are able to have honest enterprise quantity which might make our unique BigWing community to be viable and sustainable,” Guleria mentioned.

Shifting forward it’s not solely the community, there can be a product vary which goes to be expanded in a stepwise method, he added.

The corporate presently sells its premium bike vary from two sorts of sale shops, the BigWing Topline and BigWing. The BigWing Topline retails the complete premium vary — Africa Twins, CBR 1000 RR, H’ness CB350 and newly launched CB 350 RS.

The BigWing shops then again promote solely mid-sized bikes (as much as 500 cc)– H’ness CB350 and CB 350 RS.

HMSI plans to have round 50 such dealerships throughout massive cities and smaller cities by the top of this 12 months.

When requested concerning the new product launches, Guleria mentioned: “Actually, now we have plans to develop the portfolio, particularly the mid-sized bike phase seems promising.”

He famous that the corporate had been fastidiously watching and learning the mid-sized bike phase for a few years and it sees a big potential within the years to return by way of volumes.

“We might additionally establish that there have been some hole areas by way of buyer expectations which we are able to embody within the new product growth and that’s how we went forward with H’ness CB350 and it has obtained nice response out there,” Guleria mentioned.

He famous that CB 350 RS makes use of the identical platform as H’ness CB350 however with altogether totally different traits and styling “we hope to usher in a separate set of shoppers with this product particularly kids and other people on the lookout for one thing which may meet their life-style and weekend drives within the city settings.”

He mentioned that the preliminary response for the bike has been on track, however the actual image can be clear solely after the product supply begins in early March.