“Progress of the posh market and absolutely the footprint is simply too small, I’d suppose, for each competitor within the discipline. And we’ll stay a low quantity producer, except and till there’s a change within the taxation schemes”, Mercedes Benz India Managing Director Martin Schwenk instructed ET. “We could have progress however it is going to be extra linear progress. I don’t foresee exponential progress or actually substantial accelerated progress, which would want extra investments.”
Schwenk was talking on the sidelines of the launch of the brand new E-Class, priced between Rs 63.6 lakh and Rs 80.9 lakh (ex-showroom).
The restoration in India because the easing of the lockdowns has been “stronger than anticipated”. The corporate expects to clock a 40% enhance in gross sales over the subsequent couple of years, albeit on a low base. To spice up volumes, Mercedes Benz India has lined up 15 new fashions within the ongoing calendar 12 months, together with the A-Class Limousine and SUV GLA.
Trade estimates confirmed round 21,000 luxurious vehicles had been offered within the native market final 12 months, in comparison with 34,000 models the 12 months earlier than, indicating a 40% shrinkage.
Luxurious autos presently appeal to the highest GST slab of 28%, coupled with a further cess of 20% on sedans and 22% on SUVs, taking the whole tax incidence to 48% and 50%, respectively.
Schwenk stated the corporate is focussed on India and would proceed to put money into bringing in new fashions. Nevertheless, given the low volumes there’s unlikely to be any extra investments instantly to construct functionality.
“Our funding is restricted in the intervening time on model-specific funding essential to introduce extra fashions. That’s the core assertion right here. We’ll proceed investing in new fashions however we is not going to be considerably rising the capabilities as such,” he stated.
Mercedes Benz presently has the capability to provide 20,000 models at its facility in Chakan. The corporate offered 7,893 models in 2020.
The corporate plans so as to add two extra fashions to its portfolio of 11 domestically assembled fashions in 2021. Nevertheless, regardless of the rise in customs responsibility on sure parts not too long ago, Schwenk stated it could not be attainable to deepen localisation given the low volumes. “For deeper localisation, you want larger volumes per mannequin line. And even our E-Class, which sells a few thousand a 12 months, you don’t get to these ranges,” he stated.
In a bid to additional increase the ‘Make in India’ program, Finance Minister Nirmala Sitharaman has elevated import responsibility on over a dozen automotive elements by 5-7.5%. These embody security glass, engine and kit parts, electrical and wiring elements, brakes and pedal elements.