March 2, 2021

Emami evaluates authorized motion in opposition to HUL

Emami Ltd on Thursday stated it’s evaluating authorized motion in opposition to Hindustan Unilever Ltd (HUL) for renaming its males cream “Glow & Good-looking” which sounds just like the Kolkata-based firm’s model “Emami Glow & Good-looking” which it has launched digitally per week again.

In a press release issued by Emami, the corporate stated “vital utility has already been made to the related authorities.”

Nevertheless, it couldn’t be ascertained whether or not Emami is launching a brand new product underneath Emami Glow & Good-looking or is it a relaunch and rebranding of its present males equity cream, Honest & Good-looking.

By the way, Emami is the market chief in males equity cream with round 65% share, trade executives stated.

HUL on Thursday renamed it is Honest & Pretty ladies equity cream as Glow & Pretty, whereas the lads vary has been renamed as Glow & Good-looking.

“We’re shocked to be taught of HUL’s determination to rename its males’s vary of Honest & Pretty as Glow & Good-looking….Though shocked, we’re not shocked to notice HUL’s unfair enterprise apply, which has been prevalent repeatedly to wreck our model picture. It goes to show Honest and Good-looking’s sturdy model fairness available in the market that the competitors is cautious of,” an Emami spokesperson stated.

She stated the corporate is consulting authorized specialists to deal with this additional.