He mentioned it’s going to all rely on how companies stayed linked with shoppers in the course of the troublesome instances of the lockdown, he added.
Jain mentioned the yr 2020 started on a robust observe, nonetheless, the second quarter (April-June) was an entire washout resulting from nationwide lockdown imposed by the federal government to curb the unfold of the pandemic.
Nevertheless, from October onwards, the relaxations coupled with the festivals started leading to a surge of demand.
“We noticed very excessive surge in variety of shoppers with pent-up demand the place shoppers got here and acquired. Additionally, what’s occurred is that there is been a big change in the best way households have been spending in weddings.
“On account of authorities restrictions on journey and variety of individuals allowed in gatherings, lots of the general price range for marriage ceremony is being utilised in direction of jewelry,” he added.
“We had 260 operative shops earlier than the pandemic and are planning to take it to 270 by December 31, 2020. We’ve additionally expanded each from our community perspective and metropolis perspective. We have prolonged our model presence to about six new cities, and are actually in 66 cities in India,” he mentioned.
Going ahead, 2021 is unquestionably going to be higher than this yr, nonetheless, there’s more likely to be a couple of dips in between, he added.
Jain additionally acknowledged that De Beers has set its 12 bold sustainability targets for the approaching decade, dubbed as ‘Constructing Ceaselessly Objectives’ that can give attention to 4 pillars – main moral practices throughout business, partnering for thriving communities, defending the pure world and accelerating equal alternative.
“By 2030, we wish to be a carbon impartial firm. We even have dedicated ourselves to bringing in equality throughout the organisation and the communities we work with. And lastly emphasise on moral practices within the enterprise,” he added.