January 16, 2021

Dabur expands child care product portfolio, launches eight new Ayurveda-based merchandise



New Delhi: Homegrown FMCG agency Dabur on Friday introduced the enlargement of its child care portfolio with the launch of eight new Ayurveda-based merchandise trying into the rising demand of child care merchandise. Dabur has launched the brand new child care merchandise on e-commerce platform Amazon, the place these can be solely obtainable, the corporate stated in an announcement.

Commenting on the event Dabur India Advertising Head-Healthcare OTC Ajay Singh Parihar stated, “With the rising demand of child care merchandise, we’ve determined to broaden the Dabur Child Care portfolio with a spread of merchandise enriched with Ayurvedic herbs.”

Being a pioneer within the subject of Ayurveda, Dabur is dedicated to supply Ayurveda-based options, he stated.

“The launch of Dabur Child Vary is one other step ahead on this course of launching merchandise, that are primarily based on the age-old data of Ayurveda however obtainable in modern-day handy codecs,” Parihar added.

The expansion is led by elements because the growing variety of working girls, rising beginning fee and the rising variety of dual-income households throughout the nation

A number of gamers together with Johnson & Johnson, Proctor & Gamble, Nestle, Himalayan World and Kimberly-Clark are working within the child care phase in with their merchandise in toiletries, private care, meals & drinks and others.

Apart from, Dabur on Friday additionally introduced introducing ‘Dabur Immunity Vans’ aiming to ship its vary of Ayurvedic medicines and merchandise nearer to client households.

These specifically designed vans, which is a part of Dabur’s direct-to-consumer ‘Immunity at your Doorstep’ initiative, have been deployed throughout 10 cities in India to provide customers entry to immunity-boosting merchandise at their doorsteps.

By way of these Vans, Dabur is providing a spread of immunity-boosting merchandise which incorporates Chyawanprash, Giloy ki Ghanvati tablets, Ashagandha capsule throughout the Covid occasions.