February 28, 2021

Covid-19 Impression: ITC’s meals enterprise collaborates with Frozen Bottle to enter on-line dessert house

ITC’s cookie model Sunfeast Darkish Fantasy has collaborated with milkshake maker Frozen Bottle to penetrate the net dessert house as shoppers pivot their spending on-line and keep at residence within the new regular. The net-only vary of chocolate desserts and drinks made with the flagship cookies shall be offered by meals aggregators comparable to Swiggy and Zomato within the codecs of cake jars, milkshakes and sundaes.

The providing from this partnership was launched in Bengaluru and Chennai and shall be rolled out in phases in different cities together with Delhi, Hyderabad, Mumbai, Pune, Nagpur and Goa.

ITC Ltd had lately partnered direct promoting firm Amway India for distributing its new immunity beverage to remain related and to compete with rivals Dabur, Coca Cola and PepsiCo within the breakfast market this summer season. With the partnership, Amway’s micro-entrepreneurs now promote the FMCG conglomerate’s packaged fruit beverage with immunity boosters that was launched underneath its juice model B Pure.

ITC is the third largest meals firm in India with illustration in classes comparable to staples, spices, ready-to-eat, snack meals, bakery, confectionery, juices and drinks.