May 12, 2021

Covid-19 cannot kill zeal of Flipkart and Amazon’s employees priming for giant sale days



When the hallways are empty, assembly room partitions are naked and crowds are now not milling about in cafeterias on the humongous places of work of e-commerce corporations Flipkart and Amazon throughout their greatest annual sale occasions, certainly there’s something amiss.

But, peer into their knowledge pipes and armies of greater than 10,000 workers every are remotely engaged in a flurry of exercise, as they count on to hit multi-billion-dollar gross sales targets within the span of just some days.

Though the vibe and vitality that include being packed right into a warfare room monitoring gross sales metrics could also be lacking, workers at each corporations mentioned they’re wanting ahead to this 12 months’s festive gross sales identical to earlier, flaky broadband connections however.

“The extent of pleasure that we have now for the sale is sort of a ‘ghar ki shaadi’ (family wedding ceremony),” mentioned Nikita Prakash, a senior model supervisor at Flipkart.

“The expertise of being with the crew and doing it within the workplace is one thing I’m lacking, however however, we’re managing it with expertise,” she mentioned.

Prakash had the excellence of working in a crew tasked with making ready the creatives forward of Flipkart’s Huge Billion Days sale that kicks off on October 16. This included managing video shoots with cricketer Virat Kohli remotely, an expertise though arduous however extraordinarily rewarding, she mentioned.

Bodily celebrations on reaching milestones throughout the gross sales interval shall be missed, however workers at each Flipkart and Amazon mentioned they’ve, to some extent, crammed that hole with a renewed sense of obligation to offer customers and sellers with the most effective gross sales expertise, particularly in these powerful instances.

“What motivates me is that the programme which I’m in proper now could be about making certain a number of native outlets make their foray onto digital mediums,” mentioned Sumanth Venkatesan, a supervisor within the Native Retailers on Amazon crew. “Whenever you see an SMB (small and medium enterprise) come on-line and get orders, it’s totally satisfying to know that we’re serving to companies succeed at this level of time.”

Though it’s arduous to duplicate the sensation of congratulating a teammate with a high-five, Venkatesan mentioned they have been all making an attempt to benefit from expertise.

Be it connecting over video calls to creating interactions extra private or spending a couple of minutes earlier than a gathering checking up on colleagues.

This 12 months’s festive season gross sales shall be dominated by Amazon and Flipkart, with a slew of native outlets and bodily shops organising their on-line presence to garner gross sales amid the Covid-19 pandemic.

Earlier this month, market tracker RedSeer Consulting mentioned on-line gross sales might virtually double to $7 billion throughout the month-long festive gross sales interval.

Malvika Jethwani, a advertising and marketing supervisor for occasions at Amazon India, mentioned that whereas the vitality of being together with her crew is lacking this 12 months, her family has in some methods crammed that void.

“Our households are a lot extra concerned in what we do that time or are at the least getting a glimpse of what we have achieved. They’ve all the time seen the top output, however this time, from the sidelines they’ve seen what has gone into it,” she mentioned.

Staff mentioned the administration at each corporations have been extraordinarily empathetic in regards to the stresses of working remotely and managing such massive occasions.

Amazon has arrange helplines for workers feeling burnt out or fatigued and is providing meditation and yoga periods to workers, to be able to present them a fast break from their jobs throughout the sale.

Each corporations have additionally put in place a system to have backups inside every crew that’s managing a important part throughout the sale, whereas they’ve additionally been liberal in granting holidays to their employees within the run as much as the gross sales interval.

“As we work remotely this 12 months, we have now put sturdy SOPs (Normal Working Procedures) in place, outlined important sources and the pool of sources and expertise has been larger in comparison with earlier years,” Jeyandran Venugopal, Chief Product and Know-how Officer of Flipkart informed ET in a current interview. “That is to construct resilience and a correct backup in case of exigencies…”

It isn’t all about adjusting to a sub-par expertise for Flipkart and Amazon workers this 12 months.

For Deepti Agrawal, a senior engineering supervisor at Flipkart, working remotely has compelled the corporate to undertake much more rigour in the best way it prepares its tech techniques to deal with the large inflow of customers throughout BBD, each on its web site in addition to app.

“From a tech standpoint, there are completely different sorts of issues we do to arrange for the massive sale occasions. What’s completely different this 12 months is there’s much more rigour, much more situations have been examined. We have made issues extra automated, so that they require quite a bit much less guide intervention,” Agarwal mentioned, including that is one thing that Flipkart will doubtless retain even when workers are again to working from places of work.

The meticulous planning put in place for this 12 months’s Nice Indian Competition shall be a invaluable lesson for everybody going ahead, Jethwani of Amazon mentioned. “We have very disciplined in doing this, and it is one thing we’ll undoubtedly keep it up to subsequent 12 months.”