The French automaker will begin its operations in India with solely 10 showrooms and a web based gross sales channel earlier than opening extra shops subsequent 12 months when it launches its second automotive. Automobiles can be delivered on to the shoppers’ doorstep from the manufacturing unit when purchased on-line, the corporate stated.
“These 10 cities cowl 90% of the C-segment SUV market,” stated Roland Bouchara, Senior Vice President, Gross sales & Advertising, Citroën India.
The corporate will launch one mannequin a 12 months for the following 4-5 years. Whereas the C5 Aircross can be assembled in India from imported kits, the next fashions can have over 90% native content material and the platforms may also be exported from India. That is a part of the corporate’s C-Dice technique.
The corporate stated that its first product is supposed to be a flagship to introduce the model to the nation. It has been priced between premium and luxurious segments. Subsequent fashions can be extra affordably priced.
Citroen has arrange a plant with an annual manufacturing capability of 100,000 models close to Chennai. The corporate additionally has a plant at Hosur that manufactures 300,000 powertrains a 12 months. These are already being exported to Europe. The corporate’s complete funding in India thus far has been to the tune of Rs 2,000 crore which incorporates plant, equipment, land and product growth prices.