April 19, 2021

Cafe Espresso Day pilots new retail format in Bengaluru; to promote every day necessities in addition to on-premise cuppa



BENGALURU: Cafe chain Cafe Espresso Day (CCD) is exploring a transition from being only a hangout for the youth to a procuring platform for every day necessities to widen its buyer base and enhance footfall. CCD has piloted the retail format at one in every of its Bengaluru retailers by partnering Espresso Day Necessities, a three way partnership between Espresso Day World Ltd and Japanese agency Influence HD, the corporate stated in a press assertion.

Vinay Bhopatkar, chief govt of Café Espresso Day, stated “After carefully learning the wants of the brand new age prospects, we created a platform the place prospects can store whereas treating themselves to meals and drinks by CCD and its associate manufacturers.”

With this collaboration, the cafe will promote necessities resembling confectionary, drinks and snacks on the retailers in addition to providing on-premise consumption of meals and drinks.

Atsushi Muramatsu, CEO of Espresso Day Necessities, stated, “This collaboration will present our prospects socialising and every day necessities procuring inside the area people. This partnership will assist in growing this local people hub which is turning into the norm within the new regular.”

The corporate added that if the format is profitable the partnership can be scaled as much as about ten retailers in Bengaluru.