The case research introduced by the corporate– Liva Reviva by Birla Cellulose & Totally Traceable Round World Style Provide Chains – was awarded for innovation in recycled and round fibre made with pre-consumer material waste and end-to-end ‘dwell’ provide chain transparency and traceability via its distinctive blockchain-based platform GreenTrack.
“These efforts are aligned to our prioritized UN SDG targets and devoted to constructing round enterprise fashions that are primarily based on partnerships that add worth to stakeholders, individuals and planet,” stated Dilip Gaur, Enterprise Director of Birla Cellulose. Birla Cellulose has centered on manufacturing viscose fibre “Liva Reviva” utilizing 20% pre-consumer cotton material waste following the rules of round economic system. “This innovation has the excellence of Recycled Declare Normal (RCS) and portrays Birla Cellulose’s dedication to growing NextGen options,” the corporate stated in a press release.
By its platform GreenTrack primarily based on blockchain expertise, Birla Cellulose together with their worth chain companions tracks materials stream actual time within the provide chain of fibre, from licensed forests to the finish customers. By easy scan of QR code end-to-end sustainability journey is seen to customers and helps them make an knowledgeable buy choice.
“For the reason that launch in 2020, a number of international manufacturers have added Liva Reviva to their sourcing basket as they take decisive steps in the direction of round economic system. Our close-knit partnerships throughout the worldwide worth chains helped us to ascertain ‘viable reverse logistics’ and created greater worth for textile waste for small scale waste recyclers,” the corporate’s assertion stated.
Birla Cellulose is prioritizing the elevated use of alternate feedstock like textile waste and is dedicated to speed up improvements which are aligned with UN SDGs 2030. Birla Cellulose operates 12 pulp and fibre websites globally and has 5 international superior analysis centres with analysis services and pilot vegetation that help the worldwide operations and markets.