February 26, 2021

biiggbang amusement: Biiggbang Amusement to launch OTT service for short-format movies



MUMBAI: Entrepreneur Sudip Mukherjee and Shrikant Agrawal have joined palms to launch a video streaming service, Biiggbang Amusement, which is able to solely supply short-format content material, starting from 15-90 minutes.

Set to launch on February 14, Biiggbang Amusement will supply brief movies in 10 Indian and eight Worldwide languages, spanning throughout genres. The corporate has already acquired award-winning brief movies for the platform and is within the means of commissioning originals movies. To be out there as a freemium service, it is going to additionally supply paid subscription at Re 1 monthly.

“We have now recognized some want gaps within the OTT house within the final 18 months. Many customers don’t have time to binge watch lengthy collection and wish good high quality brief format content material relying on time,” stated Sudip Mukherjee, founder and CEO, Biiggbang Amusement. The service will goal customers in age teams of 13-20 years and 20-40 years.

“We have now recognized that audiences can spare leisure time in gaps solely they usually have proven affinity in the direction of watching quick paced content material with full tales. Our service might be extremely focussed on know-how and innovation and also will give viewers the choice to search content material primarily based on time period of 15-30 minutes, 30-45 minutes, 45-60 minutes and 60-90 minutes,” he added.

The service will supply handpicked unique content material in addition to acquired brief movies from award-winning administrators and from movie festivals from round. The OTT will launch with 60-70 movies, together with 28 originals. The corporate plans to launch one movie per day on the platform.

“We’re in talks with producers and rights homeowners and may have a considerable library with 200-300 titles quickly, however our focus will stay on originals,” Mukherjee stated.

The co-founders have invested $5 million of their very own cash within the challenge, and might be infusing one other $20 million within the short-term, he stated. Whereas the service will launch with 5 Indian languages, it is going to add a minimum of one new language each month and plans a world launch in 2022.

“As per our projections, we’re going to break even by March 2024. The first markets might be India, South East Asia, USA, Africa and Russia, adopted by the Center East, Australia and New Zealand after which the remainder of the world,” he added.