January 15, 2021

BCCI dials India Inc for IPL title sponsorship submit Vivo exit; consultants really feel value is just too excessive

MUMBAI: High officers on the Board of Management for Cricket in India (BCCI), the world’s richest cricket physique, are busy making calls to high corporates to loosen their purse strings for the title sponsorship of the Indian Premier League (IPL), after the board’s cash-cow and most sought-after property was left and not using a title sponsor attributable to Vivo’s sudden exit. Sources within the BCCI confirmed to ET that the board has approached the Tatas, Ambani