April 15, 2021

Audi new launches: Audi prepares to launch half a dozen new automobiles to revive gross sales

Mumbai: German automaker Audi has deliberate over half a dozen new product launches over the subsequent 12 months with a concentrate on sports activities utility vehciles (SUVs) to revive demand and seize again misplaced share within the extremely aggressive luxurious automotive market.

The corporate kicked off the festive season with a brand new entry-level SUV Q2 (launched at Rs 35 lakh-50 lakh) geared toward first time luxurious automotive patrons. Will probably be adopted by the Q3, Q5, and Q7 with BS-VI compliant engines and the e-tron electrical SUV over the subsequent one 12 months.

“We are going to proceed to convey extra fashions into the nation each on the amount aspect and on the area of interest aspect,” stated Balbir Singh Dhillon, head of Audi India. “We need to tackle not solely our current prospects but additionally quite a lot of first time patrons who need to improve to the luxurious section. With Q2 we’re going to tackle quite a lot of potential patrons which we couldn’t tackle until now.”

SUVs already account for 46% of the full gross sales for Audi in India. With the introduction of the brand new era Q3, Q5 and Q7, it expects the share of SUVs to maneuver as much as 60% within the coming years. That’s not to say that sedans and top-of-the-line automobiles aren’t a part of the main target. The brand new A4 will the hit the roads within the first quarter of 2021.

Presently, Audi sells solely six totally different fashions within the nation together with the Q2, as per its web site. As compared, rivals Mercedes Benz and BMW have over 20 fashions every, whereas Jaguar Land Rover has over a dozen fashions on provide.

The corporate had discontinued a number of of its high-selling fashions in India from April this 12 months when the nation upgraded to the BS-VI emission norms. The replenishment of its portfolio will assist Audi compete higher towards its German rivals within the coming years.

Because the nation slowly opens up, the general restoration in gross sales has been a lot better than anticipated, Dhillon informed ET.

Audi will probably be importing the Q2 into the nation somewhat than assembling it regionally. It has already obtained over 100 bookings for the car.

“With Q2 they’re making an attempt to convey an entry-level luxurious car competing with BMW X1 and to-be-launched Mercedes GLA and Volvo XC40. The expectations for Q2 gross sales in 2021 are roughly 500 items and 140 for the remaining months of 2020,” stated Ravi Bhatia, president of Jato Dynamics, an automotive enterprise intelligence agency.

Nevertheless, with the luxurious automotive market estimated to say no by 40% this 12 months as a result of financial affect of the pandemic, Audi’s gross sales are anticipated to dip beneath 3,000 items – lower than it bought in 2010.

Audi had turn out to be the most important luxury-car maker in India in 2013. Nevertheless, the corporate’s gross sales peaked at 11,192 items a 12 months in 2015 earlier than declining to simply 4,594 items in 2019. In the meantime, rivals Mercedes Benz and BMW bought 13,786 and 9,000 vehicles final 12 months in India.