September 28, 2020

Asus enters into industrial PC class in India, eyes 5% market share



New Delhi: Taiwanese tech main Asus on Monday introduced its foray into the industrial PC section in India and mentioned it goals to seize 5 per cent market share within the subsequent one yr. The corporate, which held 16 per cent share within the nation’s shopper PC section within the June 2020 quarter (as per IDC information), has named Dinesh Sharma as the Enterprise Head for the brand new vertical. He’ll proceed to go the cell phone enterprise for Asus India as properly.

“India is the important thing focus nation for Asus and within the shopper PC section, we’re already among the many high gamers out there. We wish to introduce the identical quantity of shopper centricity for companies in India, offering clients with a variety of progressive, cutting-edge merchandise to fulfill their wants,” Sharma instructed .

He added that the corporate can have a variety of not less than 11-12 base merchandise with a number of product specs that will likely be offered to clients throughout segments like training, authorities, small and medium companies (SMBs) in addition to massive enterprises. The merchandise will likely be unveiled subsequent month.

“The industrial PC market in India is estimated to be about 5 million models and we’re concentrating on 5 per cent share within the first yr,” he mentioned.

In keeping with IDC, the countrywide lockdown drove robust demand for notebooks within the enterprise section as organisations rushed to make sure enterprise continuity by offering its workforce the required infrastructure to work from home.

This, it mentioned, led to an all-time excessive of enterprise pocket book purchases with shipments rising by 105.5 per cent year-on-year in June 2020 quarter.

IDC had famous that enterprises lowered desktop shopping for and even transformed a couple of orders to notebooks. Small and medium companies (SMBs) additionally elevated their procurement of notebooks with comparatively reasonable development of 12.1 per cent year-on-year within the mentioned quarter.

Requested about competitors from gamers like HP, Dell and Lenovo which have a robust place within the enterprise section, Sharma mentioned Asus competes with the identical set of opponents within the shopper PC section as properly.

“We’re already a frontrunner within the motherboards and high-tech Gaming PCs, and this transfer is the following strategic step for us. Firms throughout industries have staff working from house on this time of pandemic and so they want strong working options,” Sharma mentioned.

He added that Asus will launch merchandise throughout all key segments masking notebooks, desktops, All in Ones (AIOs) and cell workstations. The corporate will work with companions like system integrators to strengthen its place within the section.

It is going to even be intently working with Microsoft and Intel to introduce the product vary with the most recent processors. Along with merchandise, Asus may even supply value-added providers for enterprises resembling Guarantee Extension choices, Unintended Harm Safety, Laborious Disk Retention Service, and Precedence Service.