December 4, 2020

Arvind Fashions: Flipkart to speculate Rs 260 crore in Arvind Fashions’ arm

Walmart-owned Flipkart has picked up about 27% stake in Arvind Fashions Ltd’s subsidiary Arvind Youth Manufacturers for Rs 260 crore, in line with sources and a regulatory submitting by the denim maker, because the homegrown ecommerce firm seems to be to strengthen its mid-market style portfolio.

The newly fashioned subsidiary will personal its Flying Machine model, which has been retailing on Flipkart Group platforms, together with style portal Myntra, for over six years.

“By way of this funding, we look ahead to partnering with the staff at Arvind Youth Manufacturers to proceed to develop the marketplace for its portfolio of merchandise,” Kalyan Krishnamurthy, Chief Government Officer of Flipkart Group mentioned, including that Flying Machine is a widely known model throughout India.


Flying Machine clocked Rs 365 crore in gross sales in fiscal 12 months 2019 on a standalone foundation, accounting for 36% of Arvind Fashions’ income, the retailer mentioned.

“The Flying Machine is a Rs 500 crore model, and the thought with this partnership is to double this within the subsequent 4 years,” J Suresh, CEO of Arvind Fashions Ltd instructed ET.

The retailer of well-known manufacturers equivalent to Calvin Klein, Tommy Hilfiger and Hole mentioned on Thursday gross sales slumped 35% within the fourth quarter ending March 31. The corporate has additionally pruned its portfolio of manufacturers and exited some, together with Gant, Nautica and Ed Hardy in a bid to chop losses.

It reported a consolidated web lack of Rs 208 crore for the quarter ended March 31, in comparison with a web revenue of Rs 21.30 crore a 12 months earlier.

Analysts mentioned Flipkart, mixed with Myntra, has been strategically strengthening its style portfolio, the place it has a major lead over Amazon. They mentioned India’s style and attire sector will proceed to bleed given poor client sentiment round discretionary spending, and fewer events to step out as a result of concern of the virus outbreak.

“Extra manufacturers in style will search for these sorts of offers, both with Flipkart or Amazon, as they will’t ignore the web channel anymore and it’s tough for them to construct this on their very own,” mentioned Satish Meena, senior analyst at Forrester Analysis.

Style was one of many worst-hit segments amid the lockdown.

Offline retailers proceed to grapple with low footfalls in high-street purchasing locations and malls.

India’s style and attire sector has recovered solely 35% of gross sales in comparison with January ranges, in line with information shared by Redseer Consulting.

On-line gross sales recovered quicker however was solely capable of convey again 65% of pre-Covid19 gross sales. India’s general style gross sales in January stood at $7 billion, or $85 billion annualized.

Flipkart and Myntra would be the most well-liked on-line companion for the Flying Machine model, Suresh mentioned, whereas offline will proceed to develop via its unique model shops, malls and multi-brand shops.

Myntra, Flipkart’s absolutely owned subsidiary, has been working intently with manufacturers to assist utilise their shops for on-line gross sales, at a time when footfalls are at an all-time low.

In August 2019, Flipkart partnered with Genuine Manufacturers to licence and distribute style model Nautica in India. In Might final 12 months, Swedish retailer Hennes & Mauritz (H&M) entered right into a partnership with Myntra to promote its merchandise on-line.

“Flying Machine is a mid-price model and we anticipate that this transfer will improve on-line gross sales of mid-price manufacturers on the whole …and additional push the accelerated digitization of style class,” mentioned Mrigank Gutgutia, director at Redseer Consulting and Analysis.

Sector specialists additionally anticipate premium and luxurious manufacturers within the nation to enter into such on-line partnerships in future — a pattern already underneath method in China.

In February, the board of administrators of each Arvind Fashions and Arvind Way of life Manufacturers had authorised the sale as a “going concern” on a hunch sale foundation.

The corporate had mentioned that separating Flying Machine’s enterprise would assist the administration in evaluating the efficiency of the denim model independently, entice extra prospects and allow it to boost additional funds.

Gross sales of style manufacturers equivalent to H&M fell almost 70% in March because the outbreak gained in virulence within the the nation. Non-essential retail has opened in a structured method with lowered workers hours and restricted buyer entry at bodily shops. About 75% of Arvind Fashions’ shops are presently operational.