December 3, 2020

Amazon: In a primary, Amazon beats Flipkart in smartphone gross sales

(This story initially appeared in on Aug 14, 2020)

BENGALURU: For the primary time, Amazon India has emerged as the biggest on-line smartphone channel with a 47% market share, forsaking rival Flipkart. The Walmart-owned e-tailer noticed its market share falling to 42%, based on information from Counterpoint for the second quarter (April-June) of 2020.

Smartphones, sometimes, have been a high gross sales driver for Flipkart and it had a number one share within the on-line channel for a number of quarters, however Amazon India has now surpassed it. For the primary quarter of 2020, Flipkart had a smartphone market share of 50%, which fell by over 19% for the quarter ending June. For Amazon India, within the first quarter, it had a share of 38% – it added virtually 24% in Q2. Xiaomi‘s personal platform had a 10% share for the quarter. General, on-line gross sales had a 43% share of whole gross sales throughout the quarter.

“We see on-line channels remaining robust this yr and taking a 45% share within the Indian smartphone market in 2020,” analysts at Counterpoint added. Emails despatched to Flipkart and Amazon India didn’t elicit any response.

The event comes at a time when gross sales of a number of items, together with smartphones, are rising owing to the pandemic, forcing buyers to remain dwelling. Gross sales of smartphones and different electronics are rising as a consequence of elevated work-from-home mandates for customers.

“Xiaomi, Samsung, and OnePlus drove the shipments for Amazon. Among the many high 10 smartphone fashions on Amazon, 9 have been from Xiaomi and Samsung. The Rs 15,000-20,000 value band contributed probably the most and reached its highest ever share on Amazon. Samsung Galaxy fashions have been the highest fashions on this value band on Amazon,” based on Counterpoint evaluation of the most recent information.

Amazon India, sometimes, has had management within the high premium phase with manufacturers like OnePlus. Flipkart had over 50% share within the phase beneath Rs 10,000.